We build brands, produce, and develop concepts and new experiences.  We love smart ideas, big challenges, and ambitious clients who know good design is for good clients. If you have an interesting project—big or small—we'd love to see what we can build together. There are 130 projects and 4,637 images.


Sloai
Sloai

How do you visualize AI's evolution while honoring computing history? We used dithering patterns that render differently across mediums.

Young woman in bright yellow knit sweater and pleated pants standing among colorful balloons in vibrant orange setting
Citycenter Celje 20 let

How do you turn a shopping center's 20th anniversary into Slovenia's biggest playground? We built the country's largest ball pit installation.

Brand Randomizer
Brand Randomizer

What happens when creative block meets handcrafted wooden dice? Our brand randomizer turns mental fog into focused direction through ritual.

Mediora wellness brand meditation scene with woman in lotus pose on yoga mat, surrounded by illustrated lotus flower petals i
Mediora

How do you position integrative medicine without compromising medical authority or wellness accessibility? We solved this for Vienna's Mediora.

Skuptura
Skuptura

How do you visualize architecture that builds bridges between spaces and communities? We balanced precision with warmth for Skuptura's identity.

Ella
Ella

How do you visualize the connection between eyes and emotional healing? We balanced mystical Bach flower properties with clinical credibility.

Madden
Madden

Kako keltsko dediščino spremeniti v medicinsko kredibilnost? Naša rešitev za Madden Medical dokazuje, da tradicija krepi zaupanje.

plain
plain

How do you brand a programming language that turns structured English into production-ready code? We built codeplain's identity around raw simplicity.

Codeplain
Codeplain

How do you make AI programming tools feel as structured as the code they generate? We built Codeplain's brand around asterisk logic and zero ambiguity.

Yellow square logo with letter
Creative district Gornji trg

How do you unite scattered artists into one creative force? We built identity around Hercules Fountain's hidden G and T letters for Ljubljana's craft district.

Ustna Medicina
Ustna Medicina

How do you make patients want to visit the dentist? We transformed clinical anxiety into spa-like anticipation through strategic brand positioning.

Black smartphone mockup on white concrete surface displaying Brumen text in white typography against dark background with dra
Brumen

How do you design for design experts and the general public simultaneously? Our Brumen Foundation platform proves both audiences can coexist.

nomia
nomia

How do you visualize precision in legal translation? We merged Greek mythology with natural accuracy symbols to build unshakeable professional trust.

Lexi logo mockup in white letters overlaid on grayscale elephant photograph, minimalist typography design
Lexi

How do you make an AI copywriting platform feel human? We created an elephant mascot that builds trust without requiring explanation.

Nontoxunikum
Nontoxunikum

How do you make toxic building materials a thing of the past? We designed Nontoxunikum's brand to make healthy building accessible to everyone.

European Actors
European Actors

How do you represent actors without theatrical clichés? We designed a curtain that becomes an eye — capturing that moment before performance begins.

Maha Bistro
Maha Bistro

How do you make plant-based dining feel Mediterranean rather than militant? We solved Maha's positioning challenge with warmth over virtue.

Človek ureja svojo prihodnost, kolikor jo lahko - Viktor Žakelj
Človek ureja svojo prihodnost, kolikor jo lahko – Viktor Žakelj

Kako razdeliti filozofsko kompleksnost v tri dostopne knjige? Ročno izdelani ovitki, ki se fizično propadajo, ojačajo sporočilo vsebine.

Hello universe
Hello universe

How do you make hotel soap feel cosmic? We transformed Hello Universe amenities from ordinary to extraordinary through precise visual positioning.

st.Daniel
st.Daniel

How do you brand a bio house that matches the raw honesty of Slovenia's Karst landscape? We embraced contradiction over resolution.

Midva vidva onadva*
Midva vidva onadva*

How do you capture relationship imperfections in a bottle? We crafted clay honey liquor packaging where surface flaws become beauty.

Logo for Salto Dionys featuring bold black typography overlaid on three white and gold cylindrical cosmetic tubes floating ag
Salto Dionys

How do you capture the tactile soul of handmade ceramics in visual identity? We developed fluid typography that mirrors clay's malleability.

Fashion model in bright pink wide-leg pants, black sheer top, patterned jacket holding yellow quilted bag against neutral bac
Citycener stil

How do you make a shopping center fashion event compete with Ljubljana's established scene? We built a modular system that treats participants as artists.

Collection of modern chairs in brown leather, black fabric, and wood finishes displayed against weathered concrete wall in in
tvin

How do you honor 150 years of Croatian furniture craftsmanship while preparing for the next century? We solved it with circles.

Hands holding an open white document or brochure with text, photographed in warm natural lighting with soft shadows
lovro rozina

How do you design an identity that breathes like photography compositions? We built a system matching Rozina's precise yet intuitive approach.

volontaire
volontaire

How do you transform advertising into activism without losing commercial edge? We built Volontaire's identity around pure typography and activist intent.

Red oval logo for Captain Mint featuring vintage-style illustration of bearded sea captain in black ink, with
Captain mint

How we made a natural deodorant captain cut through clinical cleaning product noise with character-driven brand identity design from Ljubljana.

Generative AI and Law
Generative AI and Law

How do you visualize truth's degradation in the AI age? We used systematically destroyed letterforms to show AI's double-edged impact on legal clarity.

Young woman with long brown hair lying on white bedding, hands framed around her face, wearing light blue top with pearl brac
maha

How do you make integrative medicine feel trustworthy without the sterile hospital aesthetic? We built Maha's identity to bridge that exact gap.

kul abonma 2023
kul abonma 2023

How do you make cultural subscriptions feel like a fresh storm hitting Ljubljana's streets? We built swirling energy into every touchpoint.

Logo for domasi featuring lowercase black serif typography on a light beige background with elegant, minimalist styling
domasi

How do you rebrand 14 years of wellness trust? We avoided every wellness cliché for Domasi's Zagreb move—no lotus flowers, no pastels allowed.

artiko logo in white letters on dark charcoal background, featuring modern geometric typography with angular letterforms
artiko

How do you brand a company that creates some of the world's finest art prints? We crafted sophisticated identity for premium specialists Artiko.

Wavy
Wavy

How do you visualize the marriage of psychology and technology? We solved this for Wavy with geometric forms that maintain human warmth.

Moč miru
Moč miru

How do you make inner peace visible through fashion? We stripped back visual noise to let philosophy speak through restraint and sophisticated simplicity.

Nabie
Nabie

Kako wellness izdelki dosežejo pristno mirnost v hrupnem trgu? Naš pristop za Nabie se izogiba klišejem in gradi na lastni tipografiji ter avtentičnem ravnotežju.

Logo for colicdorotic featuring two black interlocking C letters forming a chain-like symbol on white background
colicdorotic

Kako pravniška družba za tehnološka podjetja dobi identiteto, ki uravnoteži tradicionalno zanesljivost z energijo startup sveta?

Fine dining presentation on dark textured plate with beetroot dish, white garnish and dill, moody lighting with teapot in bac
Kocbek gourmet

How do you make snail caviar feel as luxurious as traditional caviar? Black, gold, and refusing to mention snails worked perfectly.

Studenec
Studenec

How do you transform three generations of fish farming tradition into a brand that commands premium positioning? We rooted their identity in authenticity.

elements
elements

How do you brand luxury rental houses that connect guests with their perfect element? We built identity around organic forms and typographic restraint.

White water bottle mockup with black carabiner cap featuring decorative doodle pattern around
Citycenter kids flask

How do you turn corporate merchandise into something kids genuinely treasure? We solved this through character-driven illustrations that feel like storybook art.

Logo design for Behave featuring a white semicircle with vertical text on black background
behave

How do you visualize the science of changing behavior? We anchored Behave's identity in clean typography and geometric forms suggesting movement.

A circular diagram showing the n-mc communication method with 5 stages arranged around a white circle on black background, di
nmc

How do you brand a rebellion against marketing noise? We created NMC's identity using restraint as the weapon against information pollution.

Visual Brain Gravity portfolio mockup showing amber glass bottle with silver cap and black packaging box for Everything Beaut
Everything beautiful is analog

How do you package a spirit that takes two years to distill? We used 200-year-old letters and letterpress printing to match the craft timeline.

Black cubic signage displaying
Enaena

How do you brand architects who put client needs before their own ego? We turned professional humility into visual identity for Enaena.

The Boardwalk
The Boardwalk

How do you earn credibility with street culture without trying too hard? We made The Boardwalk's brand feel tagged, not typeset.

Zoocity
Zoocity

How do you modernize a 50-year-old pet store chain without erasing five decades of family trust? We solved this delicate branding challenge for Zoocity.

Unconditional
Unconditional

How do you rebrand a 50-year-old pet company without losing its family soul? We solved this heritage brand dilemma for Varda.

Ekonomija v antropocenu
Ekonomija v antropocenu

How do you design a book about Earth's limits without wasting resources? We chose stone as both metaphor and medium for this environmental publication.

Reiffeisen contract
Reiffeisen contract

How do you make banking contracts readable for actual humans? We stripped away legal jargon and redesigned Raiffeisen's contract layout completely.

Baltazar studio
Baltazar studio

How do you translate a photographer's method of revealing character into visual identity? We created a mark that mirrors methodical composition.

Citycenter
Citycenter

How do you give multiple shopping centers one clear voice? We built flexible brand architecture that celebrates local character within unified systems.

The top shit
The top shit

How do you brand rebellion without losing credibility? We built an identity that attracts the right rebels and repels conventional clients.

Bled Adventures
Bled Adventures

How do you guide tourists beyond Lake Bled's postcard views? We borrowed Slovenia's hiking trail symbols to create wayfinding for hidden alpine treasures.

Hustle
Hustle

What happens when you forge motivation from iron? We turned daily reminders into something that refuses to be ignored.

Street exhibition
Street exhibition

How do you exhibit street photography? We skipped the gallery and put Ursa Culiberg's work back on Ljubljana's streets where it was born.

Three dark wine bottles with metallic AI-themed labels displayed against black background, showcasing SloAi brand identity de
Karuan wine

How do you design a wine label for bottles that don't exist yet? We captured Slovenia's Karst region in stone patterns and typography.

Papermint
Papermint

How do you make a mint brand whisper while competitors shout? We built Papermint's identity around clean typography and strategic clarity.

hi
hi

How do you make a greeting weigh something? We turned "hi" into 20cm of solid concrete, creating philosophy you can actually lift and hold.

Donar
Donar

How do you make furniture from waste feel like luxury? We solved this sustainable furniture branding challenge for Donar with premium positioning.

Tretton37
Tretton37

How do you make a Swedish dev agency stand out in a market flooded with generic consultancies? Clean typography and measured spacing that works.

Status
Status

How do you transform a family vacuum business into a global competitor? We built Status an identity system that works across 40 countries.

Streamlee
Streamlee

How do you make platform mechanics feel human? We turned Streamlee's creator-audience relationship into a fishing story both sides understand.

Kul abonma
Kul abonma

How do you make cultural subscriptions feel as exciting as live performances? We fractured letterforms to find out.

Odori
Odori

How do you honor millennia-old marshland healing wisdom while creating relevant contemporary wellness language? We whispered rather than shouted.

Kocbek - The Green Gold
Kocbek – The Green Gold

How do you turn traditional pumpkin seed oil into liquid treasure? We positioned Kocbek's four-generation craft as "Green Gold" luxury.

Cook Eat Slovenia
Cook Eat Slovenia

How do you transform family recipes into a national culinary story? We turned Slovenia's heritage into visual documentation.

13 nadstropje
13 nadstropje

How do you make a fourth-edition fashion show feel fresh? We treated Slovenia's premier fashion event as cultural programming rather than promotion.

G bottle
G bottle

How do you design a wine bottle worthy of your best vintage ever? We discovered restraint amplifies rather than diminishes wine's presence.

Gregor Zakelj
Gregor Zakelj

Kdaj si oblikovalec vzame čas za oblikovanje zase? Zgodba o vizualni identiteti, ki zahteva ravnovesje med osebnim in profesionalnim.

kariera
kariera

How do you rebrand Slovenia's largest HR company without losing 15 years of built trust? We balanced corporate authority with human accessibility.

dtwo skate
dtwo skate

How do you build a skate brand that real street culture cannot reject? We stripped everything down to essential elements that earn street recognition.

Hodl
Hodl

How do you brand a concept that lives in empty space? We carved Hodl's coin from the typography itself, winning Red Dot for blockchain branding.

visual brain gravity
visual brain gravity

Twenty years of awards later, we finally redesigned our own identity. Sometimes the most personal projects are the hardest to crack.

Kocbek
Kocbek

How we transformed a 1929 family mill into a global premium oil brand while honoring three generations of Slovenian craft tradition.

SSSJ
SSSJ

How do you make Slovene language learning feel systematic rather than scattered? We built SSSJ's identity from four S letters as visual building blocks.

Kazina
Kazina

How do you redesign an identity for a dance school you've watched grow for years? We built restraint over literalness for Kazina's transformation.

Noodl
Noodl

How do you turn childhood nostalgia into sophisticated collectible art? We transformed vinyl toy design into sculpture with Noodl's minimal form.

Cvinger
Cvinger

Kako oblikovati identiteto za režiserja, ki zavrača konvencije? Cvinger identiteta balansira ostrost z intimnostjo skozi premišljeno vizualno napetost.

com-
com-

How do you brand developers using only symbols they actually type? We built an identity from programming syntax itself.

Wyze London
Wyze London

How do you map an owl onto the flower of life? We faced the challenge of merging three business pillars into one symbol that captures ancient wisdom.

Bond
Bond

How do you visualize trust in an industry built on risk? We developed Bond's identity to project competence without intimidation tactics.

Taktika
Taktika

How do you visualize tactical web marketing without falling into tired digital clichés? We built Taktika's entire identity from "www" foundations.

Sisteko
Sisteko

How do you make buried polyester pipes feel trustworthy? We transformed Sisteko's complex underground infrastructure into clear visual confidence.

Vzivo
Vzivo

How do you brand a platform where there's no fast-forward button? We made Vzivo's real-time limitation feel like competitive advantage.

Netdiver
Netdiver

How do you resurrect a design legend without destroying what made it legendary? We crafted Netdiver's return with surgical precision.

Kinomotel
Kinomotel

How do you brand a film company like a roadside motel? We turned Kinomotel's business cards into room keys and every interaction into hospitality.

In the Loop
In the Loop

How do you make email feel human again? We solved this challenge for Loop by designing communication that prioritizes people over technology.

Diba
Diba

How do you make online banking feel human when the medium itself feels cold? We built Diba's brand around a character living inside the banking experience.

IPI
IPI

How do you make intellectual property law feel approachable instead of intimidating? We solved this through clean typography and strategic warmth.

top dee jays
top dee jays

How do you make a DJ ranking database pulse with electronic music energy? We built typography that dances and colors that move with the rhythm.

Mugada
Mugada

How do you make an event agency visible when they work behind the scenes? We gave Mugada a brand that commands attention without compromising credibility.

goodbiz
goodbiz

How do you make sustainable business feel as essential as breathing? We redesigned the hexagonal hive to visualize thriving futures.

Cgwx
Cgwx

How do you brand an artist who refuses single categories? We built CGWX as visual DNA that generates infinite combinations for creative chaos.

Kraken
Kraken

How do you brand diving gear that embodies the intelligence and power of deep-sea exploration? Kraken's neural complexity guides our approach.

Marmor Hotavlje
Marmor Hotavlje

How do you transform 300 years of stonework tradition into a luxury brand that speaks to global markets? We solved this heritage challenge.

Fat notebook
Fat notebook

How do you turn a surname meaning "potato bag" into 500 pages of cultural wisdom? We letterpress-printed Slovene proverbs throughout blank pages.

Težakelj
Težakelj

Construction bricks become client gifts that embody our foundation-building philosophy. Raw materials meet bold typography in this Red Dot winner.

umek
umek

How do you brand electronic music royalty without losing the raw power? We crafted visual identity worthy of Slovenia's techno legend.

Paktmedia
Paktmedia

How do you modernize a 20-year audiovisual leader without erasing the authority that built their market position? We stripped everything essential.

Ursa Culiberg
Ursa Culiberg

How do you turn a photographer's initials into her most recognizable visual signature? We created an eye-shaped mark from UC letterforms.

1605
1605

How do you create record label identity that makes listeners feel "extremely you"? We built 1605's visual system around therapeutic electronic sound.

hcc
hcc

When does a communication center need its own typeface? We crafted bespoke letterforms that bridge digital precision with traditional warmth.

wear titos
wear titos

How do you unite Balkan creative workers under one rebellious brand? We rejected regional divisions for shared creative force and bold visual rebellion.

Skriti svet
Skriti svet

How do you reveal a hidden world without destroying its mystery? We solved this paradox for Ljubljana fashion label Skriti svet through calculated transparency.

Sustainable economy
Sustainable economy

Ko se svetu izčrpava čas, smo 40 let ekonomske modrosti stlačili v simbol, ki združuje drevesne obroče s tortnimi diagrami.

up documentary
up documentary

How do you honor a wheelchair mountaineer's story without exploiting it? We built ascending letterforms that mirror his journey without heavy symbolism.

nlb
nlb

How do you make a bank inspiring to people who fundamentally distrust financial institutions? We found out for NLB.

Rolljet
Rolljet

How do you brand the world's fastest backpack? We developed custom typography that feels manufactured, not drawn — like the product itself.

11th dimension
11th dimension

When fashion branding has no creative limits, we covered models in silver paint and printed everything on foil. Physical dimension became brand.

Shooster
Shooster

How do you build a sneaker brand that competes with Nike and Adidas on local turf? We created an identity system that refuses to choose sides.

Be nice
Be nice

How do you package niceness as survival gear? We created a studio gift that protects emotional rather than physical wellbeing.

Domfrca
Domfrca

How do you transform a mining town's symbol of industrial hardship into a celebration of creative emergence? We rebuilt the train from scrap metal parts.

Screen cover
Screen cover

How do you tell clients to take a break without pushing them away? We solved this through screen cover packaging that speaks to creative minds.

Pixel ruler
Pixel ruler

How do you sketch pixel-perfect layouts on paper? We designed a ruler that translates screen pixels into analog measurements.

Nike
Nike

How do you put a nation's heart on football's biggest stage? We turned Slovenia's highest peaks into a jersey symbol for Nike.

Via
Via

How do you make building automation feel as simple as flipping a light switch? We solved this challenge for VIA's award-winning smart home interface.

Elan Snowboards
Elan Snowboards

How do you build a snowboard brand that riders actually respect? We embedded ourselves in Elan's rider culture for over a decade to find out.

Elan Skis
Elan Skis

How do you create ski graphics that world-class freeskiers actually choose to ride? We spent three years finding out for Elan's freestyle collection.

Wajdušna
Wajdušna

Kako ujetiš Bora veter v tipografske oblike? Wajdušna identiteta teče kot veter sam skozi Kraško dolino - kjer veter ni problem, ampak bistvo.

Faculty of Arts
Faculty of Arts

How do you give 22 academic departments one respected voice? We built a complete brand system for Slovenia's oldest faculty.

qme
qme

How do you turn a single capsule into a complete brand identity? We found the answer in radical geometric simplification for Qme supplements.

Piip
Piip

How do you design an app that builds creative communities instead of just matching spaces? We made finding workspace as intuitive as finding coffee.

Shoppers are humans too
Shoppers are humans too

How do you brand consultants who see shoppers as people, not targets? We built a flexible identity system that mirrors human complexity.

cmf
cmf

How do you translate Croatia's coastal rhythm into a festival identity that actually moves? We built letterforms that behave like water.

Dimension Two
Dimension Two

How do you brand longboards that celebrate Slovenia's mountain riding culture? We translated alpine terrain into dimensional visual language.

Untouched
Untouched

How do you capture the raw thrill of carving first tracks through untouched Slovenian powder? We made geometry do the talking.

Had
Had

How do you map an influencer's chaotic thoughts into coherent brand identity? We built letterforms that work as thinking diagrams.

Bad day is a good beer day
Bad day is a good beer day

Can brutal honesty sell beer better than craft pretensions? We stripped away marketing fluff to create Bad Day Beer's authentic identity.

4kidsandus
4kidsandus

How do you package homemade skincare without losing the personal touch? We chose letterpress printing to create tactile evidence of human craftsmanship.

Ciril Jazbec
Ciril Jazbec

How do you build a National Geographic photographer's global presence without competing with their work? Clean typography was our answer.

Our primary focus is on creating and developing strong brands, packaging, and visual identities. We are passionate about tackling challenging projects, developing smart ideas, and working with clients who recognize the significance of good design. Throughout our 20+ years of experience, we have learned to value the importance of skillful craftsmanship, appreciate local products, enjoy our work, and take the time to get things done right. Our ultimate goal is to experience a sense of accomplishment when we achieve our objectives. Whether you have a small or large project, we would love to see if we can do something fascinating together.


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Definition of a brand

Most agencies think brands are logos and colors. But what if a brand is actually the meaning that forms in your audience's mind?

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We use craft in every project. Not as decoration. Not as nostalgia. As a way of thinking.

Real design happens in the messy hours before answers emerge—where ideas stop being clever and start becoming honest through actual making.

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What Does a Branding Agency Actually Do?

What does branding agency do that makes it different from design work? Most companies discover this too late, after they already have visuals but lack direction. What does branding agency do is…

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Logo Design vs Brand Identity: What’s the Difference?

Logo vs brand identity confusion appears everywhere in design requests. Companies consistently ask for logos when they actually need comprehensive brand identity systems that create structure and…

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Copyright © 2004 ⸻ 2026. Visual Brain Gravity is a design studio in Ljubljana, Slovenia. Specializing in brand identity systems and structured visual design.. ⸻ contact us at hello@vbg.si.

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