Visual Brain Gravity – Boutique Design Studio Ljubljana

Visual Brain Gravity focuses on creating and developing strong brands, packaging, web experiences, and visual identities that matter. We tackle challenging projects head-on, developing smart solutions and working exclusively with clients who recognize the significance of good design. Throughout our 20+ years of experience since 2004, we have learned to value skillful craftsmanship, appreciate local products, enjoy our work, and take the necessary time to get things done right. Our ultimate goal is to experience a genuine sense of accomplishment when we achieve our objectives and deliver work that stands the test of time. Whether you have a small startup project or a large enterprise initiative, we would love to work with you.

Founded by Gregor Žakelj in 2004

The studio was founded in 2004 by Gregor Žakelj in Ljubljana, Slovenia. Since then, we have built brands and worked across a comprehensive range of creative services, but most importantly, we do that with the client, not for the client. All 128 projects you see in our portfolio were created with that collaborative philosophy in mind. It can be the complete identity of your brand that we create from scratch, a compelling website presence, a functional app, distinctive package design, a strategic deviation from conventional advertising, or something entirely new we will discover together through our process. We have received over 80 global and local awards and recognitions for our work,, validating our approach to considered, direct design solutions:

• Red Dot Design Award,
• European Design Award,
• Golden Drum,
• SOF,
• Brumen,
• Volvo Design Award,
• Regpak
• and others…

Behind the Red Door in Ljubljana

We are situated in one of the most beautiful places in the world, called Slovenia. A small country where we have the most beautiful river in the world called Soča, the oldest cultivated grapevines, where locals claim we invented the wheel, with mysterious Postojna caves and their legendary baby dragons, and with a statue of our national poet France Prešeren standing proudly in the center of our capital city. There is something genuinely special about this place, and so are the brands we work for. In case you are wondering about our red branding? Well, we are literally behind the red door in Ljubljana.

International

We may be based in Ljubljana most of the time, but our work reaches far beyond. We collaborate with clients across Slovenia, Croatia, Austria, Germany, the UK, Canada, and the USA—bringing a global perspective to every project. From local brands, we love,  to international companies, we design and build with the same focus: clarity, impact, and long-term value. Distance is never a limitation—if anything, it sharpens how we communicate, think, and deliver.

Studio, Not Agency

Just remember: we are a design studio, not an agency; we create our work from the ground up, not resell existing solutions. And we genuinely love to work every day. We strive for that precise moment when we realize exactly what we can create and have real fun while doing it.

Strategic Services

Art Direction Branding Identity Strategy Research

Visual Design

Graphic Design Logo Packaging Web Applications

Content Creation

Photography Video Copywriting Content

Knowledge Sharing Through Lectures

We believe in sharing knowledge openly. There is something universal about design thinking, and we love to discuss our work and process. Well, all who genuinely love what they do talk about it extensively. Here are some of the international lectures and conferences we have been invited to speak at:

What VBG Really Means

visual brain gravity – virgin but great – very beautiful giant – very busy guys – very big grin – vertically bold group – virtually blurred glory – versatile bohemian graphics – vibrant barbaric gift – vivid balancing groove – valuable basic genius – visions by grid – various brilliant gibberish – voluntarily boundless gestures