If you know exactly what you’re doing, you’re not creating — you’re repeating. Experience can be a beautiful curse. After 25 years in this field, I’ve learned how easy it is to hide behind what you already know. You get faster, smoother, safer — and slowly, you stop being dangerous.

I love getting paid on the same day as I send the invoice.

If you know exactly what you’re doing, you’re not creating — you’re repeating. Experience can be a beautiful curse. After 25 years in this field, I’ve learned how easy it is to hide behind what you already know. You get faster, smoother, safer — and slowly, you stop being dangerous.

It has happened. There are no more mid-level designers. Only struggling juniors and a few seniors remain—nothing in between. 

We need to talk — honestly, openly, and with respect.You’ve trusted us with your vision, and that means everything. But good design isn’t just about creating what’s asked — it’s about knowing when to pause, rethink, and realign. Sometimes that means saying no, stepping back, or choosing a different direction for the sake of something better.

Every project begins with trust. Behind every brand we work with is a person — someone with vision, doubt, hope, and ambition. Design, for us, starts with listening. It’s not only about creating; it’s about understanding.

A logo is built to endure. It must move seamlessly across old media, new platforms, and whatever comes next. As simple as that. 

When I do something well, I get genuinely excited. There’s a special kind of satisfaction when a project turns out better than expected — especially when you’ve poured in extra hours of testing and refinement, and you can finally hold the finished product in your hands.

Critique doesn’t have to sting. When it’s given with care and intention, every comment—no matter how critical—can be constructive and a chance to make something great—even greater.