My fathers book about his new model of the sustainable economy. 40 years of knowledge, 4 years of writing, 400 pages…

We combined a pie chart with growth rings (dendrochronology) to deliver a strong message of the content of the book. It is already really late to change things, but we still can act fast or lose the world we live in.

The era of capitalistic socio-economic system presuming constant growth and the desire for profit, driven by the human greed, is coming to an end due to the course of nature. Nevertheless, the constant economic growth is presented as a remedy to all the sorrows, a mantra being constantly repeated by politicians and government economists, a fetish, a belief, almost a religion...

Humankind has reached a socio-economic point where each person must defeat their own desire to ‘have more’, especially if they do not need this ‘more’...

We strive to achieve socially responsible management of available resources, ensuring an innovative relationship towards nature and society...