Branding and graphic design studio in Ljubljana, Slovenia
As a branding design studio, we've spent more than 25 years designing identities that travel well — across platforms, across time. We work with startups, cultural institutions, and companies across Europe. But more than that, we work with people. We believe that's where good work begins. There are 130 projects(83 logos) with 4,639 crafted images and 284,860 carefully chosen words in the portfolio. ⸻hello@vbg.si
The idea of the essays is to improve and constantly update even the written ones, hoping they will mature with age. Currently, there are 85 topics that are an ongoing exploration of short, one-minute essays and monologues about our design studio and things connected to it.
It doesn't matter how much I design, win, or fail. There is always the possibility that I could have somehow made more. Pushed myself further. Finished that personal project. Made more art. Helped…
Every element has a job — or it doesn't belong on the page. That's the single discipline that has shaped our work since 2004. When purposeful graphic design is the standard, nothing survives by…
Made with AI design is the new "Made in China" — and we mean that as a warning, not a trend report. We've spent twenty years watching what happens when cost becomes the only design criteria. The…
Clarity in design is what every brief promises and almost nothing delivers. We've been watching this gap widen for two decades — between what communication claims to say and what it actually lands.…
Ljubljana to-do lists are usually the same – the castle, the market, Plečnik. We have been designing in this city since 2004 and we see it differently: through the facades, the typography on the…
Brand consistency breakdown rarely announces itself. It arrives as a slightly wrong typeface, a colour that's close but not right, a logo scaled by someone who didn't know why the padding existed.…
Definition of a brand is where most projects quietly fail — not in execution, but in understanding. A brand is not a logo, not a palette, not a tagline. It is the gap between what a company says it…
How to use AI without losing your soul is the wrong question only if you've already handed your thinking over. We haven't. After two decades of building identities from first principles, we treat AI…
Slovenia fun facts are rarely what they seem. The bear counts and flute discoveries are real enough — but the stories built around them, the way a nation curates its own mythology, that's where the…
Vibe coding design is not a shortcut — it's a discipline we've been practising long before anyone named it. We let visual instinct drive technical decisions, the same way we've approached every…
Brand positive impact is the question we ask before anything else — before colour, before form, before the first mark on paper. Not what the brand sells, but what shift it causes in the people who…
Craft in design thinking is how we structure every decision we make — not what it looks like at the end, but how the problem gets interrogated from the start. We've been working this way since 2004.…
We’re a design studio. Everything we create begins over a coffee and a feeling that something better is possible. We love the work — especially that fragile moment when it all comes into focus. When an idea stops being abstract and becomes something real. And somewhere in that process — we find joy in making it happen. We are situated in the heart of Ljubljana (Slovenia), as an independent design studio where we know that good design is for good clients.
Strategic Services. Art Direction, Branding, Identity Strategy, Research
Visual Design. Graphic Design, Logo, Packaging, Web design and development
