Situated in the heart of Ljubljana (Slovenia), we are an independent boutique design studio where we know that good design is for good clients. We have been creating for more than 25 years together with our client's friends, not just for them. There are 127 projects (81 logos) with 4,350 crafted images and 121,077 carefully chosen words in the portfolio.
Currently, there are 68 topics that are an ongoing exploration of short, one-minute essays and monologues about design and things connected to it. They are far from perfect. The idea is to improve and constantly update even the written one; since I am not a writer, I hope they will mature with age.
Why Making by Hand Still Matters in the Age of AI
The handmade is no longer merely a craft—it is becoming a differentiation The future of design will likely belong to those who combine digital fluency with human sensitivity—fast when needed, slow when meaningful, and always guided by intention. Making by hand preserves a direct relationship between thought and form—and that is where the magic happens./strong>
How to Rebrand Without Losing Your Audience
Rebranding is not about becoming someone new. It’s about becoming a better version of who you already are—without losing the people who believe in you.
Why Branding and Web Design Must Be Aligned
In a digital landscape where first impressions matter and competition is intense, aligning branding with web design is not optional—it’s essential. When done well, this alignment ensures that every interaction reinforces your brand’s promise, strengthens trust, and drives measurable results.
Branding Agency vs Logo Designer: Understanding the Difference
The choice between a logo designer and a branding agency shouldn’t be based on budget alone, but rather on the challenge the business is trying to solve. If all that’s needed is an isolated visual mark for a limited use case, a logo designer may suffice. But if the goal is to build an identity that supports consistency, credibility, and growth, then a branding agency’s holistic approach is the more rational choice.
You Can’t Win in It All
Because design decisions are not only a competition of arguments or a checklist of logic. Design is instinct, sensitivity, a kind of quiet intelligence where we see the future. And when it isn’t there, no explanation will ever plant it.
First You Learn Than You Earn
The learning curve of a designer is long—perhaps endless. And that is the beauty of it. Every project is a labyrinth of exploration, tests, iterations, trials, and errors. Each one teaches something new. Each one changes the way you see.
Trends burn bright, but they burn fast.
Design ages and becomes old only when it chooses the easy path — trends, shortcuts, and the illusion of relevance. When a brand leans too heavily on what’s fashionable in the moment, it ties its identity to something with an expiration date. Trends burn bright, but they burn fast. They look fresh today and outdated tomorrow. And the moment they fade, the design that relied on them fades with them.
The Worst Kind of Project
What’s the worst thing that can happen to a designer? A project that’s designed — but never realized.























