Branding and graphic design studio in Ljubljana, Slovenia

Same words. Opposite direction. Opposite meaning. What if the thing blocking your creativity is just the angle you're reading it from?

Craft over trends. Doubt before discipline. Bad projects before good ones. What we've learned along the way — and are still learning.

Do a little trick: ask all LLMs for a number between 1 and 10. They will all say 7. Different models. Different companies. Same answer.

Yes, I let Claude use my computer. Yes, I watched it open files, navigate folders, write code and do things that felt like magic. I gave it a task, leaned back, and watched the machine do the work.

You could see it from a mile away. The same thing is happening now. We are growing up developing an even sharper instinct for what feels generated, repeated, predictable, and empty.

We ditched the books, picked up a pen, and let strange creatures appear. Turns out that's not a detour — it's how branding actually starts.

We can measure reach and clicks. We can't measure instinct or taste. Here's why that gap matters more than any conversion rate.

Two Red Dots. Two completely different projects. One thing in common — the fingerprints of people who refused to settle. What does an award actually prove?

Half the year gone, hammock by the sea — and still the same question: did I create enough? The poet's debt is never fully paid.

Every element has a job — or it doesn't belong on the page. That's the single discipline that has shaped our work since 2004. When purposeful graphic design is the standard, nothing survives by…

Made with AI design is the new "Made in China" — and we mean that as a warning, not a trend report. We've spent twenty years watching what happens when cost becomes the only design criterion. The…

We needed clarity to survive information overload. But what human messages are we losing in the process of making everything immediate and optimized?