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Situated in the heart of Ljubljana (Slovenia), we are an independent boutique design studio where we know that good design is for good clients. We have been creating for more than 25 years together with our client's friends, not just for them. There are 120 projects with 3,745 crafted images and 101,636 carefully chosen words in the portfolio.

Currently, there are 50 topics that are an ongoing exploration of short, one-minute essays and monologues about design and things connected to it. They are far from perfect. The idea is to improve and constantly update even the written one; since I am not a writer, I hope they will mature with age.

Have you ever tipped a designer?

We tip for almost everything—meals, cab rides, drinks... It's a small but meaningful gesture that says, “I see your effort. I value your time.” But in the world of design, tips or extra appreciation are rare things.

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There Is Only One Right Way to Publicly Commission Design

A transparent process for commissioning design services that respects both the profession and the public interest. This way of working aligns with best practices in design and public procurement.

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To all the misfits who jumped to freelancing

We’ve been broke. Burned out. Ghosted. Underpaid. But we still say no to shitty jobs. We’d rather spend endless hours on a good one — a real one — that actually means something to us. Even when it’s hard. Especially when it’s hard. Because we love this shit — and we’re damn good at it.

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Discipline vs. Talent in Design

Talent is a gift—we spend years trying to discover what we're naturally good at. And when we find it, it feels like magic. But talent has a flaw: it leans on motivation. And motivation is unreliable.

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When was the last time you went on a date?

Each element plays an essential role when it comes to creating an experience—whether in business, relationships, or design. But there’s one truth that stands above all others: nothing matters if you kill the mood.

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The B.R.A.I.N. Model

Every design studio has its own creative process. Our design process follows a cognitive, human-centered approach to problem-solving, aligning with our natural processes of understanding, creating, and refining.

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Art is Provocation: Raising Questions, without Giving Answers

Good art thrives on provocation, challenging societal norms, questioning authority, and sparking conversation. It pushes boundaries, inviting viewers to confront uncomfortable truths and rethink their perspectives.

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Self-Doubt in the Design Process – It Means You’re Halfway There

In the creative world, self-doubt is not a sign of failure—it’s proof that you’re making progress. Every designer, whether novice or expert, experiences moments of uncertainty. It happens when you question your choices, wonder if your ideas are good enough, or feel stuck between iterations. But this isn’t a setback—it’s a crucial part of the design process.

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AI-Generated content should be in the public domain

There is no stopping the Ai; questions about the ownership and copyright of AI-generated content are something we all talk about. I support the argument that such content should belong to the public domain and it cannot be copyright restrictions.

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read all 50 essays

One part of our journey is finished work; the other part is the life and process behind it. We enjoy working with people who love to create as much as we do. You can always reach out to us ⸻ at hello@vbg.si ⸻ to discuss branding, logo, web design, package design, or some other interesting projects you have in mind.


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