We tip for almost everything—meals, cab rides, drinks... It's a small but meaningful gesture that says, “I see your effort. I value your time.” But in the world of design, tips or extra appreciation are rare things.

A transparent process for commissioning design services that respects both the profession and the public interest. This way of working aligns with best practices in design and public procurement.

We’ve been broke. Burned out. Ghosted. Underpaid. But we still say no to shitty jobs. We’d rather spend endless hours on a good one — a real one — that actually means something to us. Even when it’s hard. Especially when it’s hard. Because we love this shit — and we’re damn good at it.

Talent is a gift—we spend years trying to discover what we're naturally good at. And when we find it, it feels like magic. But talent has a flaw: it leans on motivation. And motivation is unreliable.

Each element plays an essential role when it comes to creating an experience—whether in business, relationships, or design. But there’s one truth that stands above all others: nothing matters if you kill the mood.

Every design studio has its own creative process. Our design process follows a cognitive, human-centered approach to problem-solving, aligning with our natural processes of understanding, creating, and refining.

Good art thrives on provocation, challenging societal norms, questioning authority, and sparking conversation. It pushes boundaries, inviting viewers to confront uncomfortable truths and rethink their perspectives.

In the creative world, self-doubt is not a sign of failure—it’s proof that you’re making progress. Every designer, whether novice or expert, experiences moments of uncertainty. It happens when you question your choices, wonder if your ideas are good enough, or feel stuck between iterations. But this isn’t a setback—it’s a crucial part of the design process.

There is no stopping the Ai; questions about the ownership and copyright of AI-generated content are something we all talk about. I support the argument that such content should belong to the public domain and it cannot be copyright restrictions.