Situated in the heart of Ljubljana, we are a dedicated design studio where we know that good design is for good clients. We have been creating for more than 20 years together with our client's friends, not just for them. There are 104 projects with 2,740 crafted images and 72,404 carefully chosen words in the portfolio. 10 more are waiting to be published.

A 27 short, one-minute essays about design and things relevant to our design studio. Some thoughts and things we learned while working on our design projects. The idea is to improve and constantly update them so they will mature with age.

The Why

People don't buy what you are doing; they buy why you are doing it

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Love your process above all. Embrace the path you have to walk; listen to the craftspeople you meet along the way; and make the changes to improve the solution.

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Passion is great, but please don't link it with your work. Please don't say you are passionate about design; you should be passionate about life, not your work.

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It is not ok to fail

It is not okay to fail; it never was and never will be. As simple as that. I am not saying you should not try, but rethink twice before you do. 

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What is a good design

I am sure we have all read a few definitions of good design; they all sound perfect and motivational, don't they? Some of them are really good.

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12 Proverbs

Funny how old wisdom always rings true. Proverbs are sacred; just think how long it took them to be still valid. Even if we choose to violate them, we painfully feel their meaning on our skin.

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Did you ever consider that design ethics and brand sustainability are the same things?

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A healthy brand

By now, sustainability has become an annoying buzzword, and even big brands have started to abuse it in their advertising. Nothing new—advertising and corporate communication will always pick up buzzwords for their claims - just remember eco back in 2005.

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If you are the only one who is excited, you are probably working for the damn wrong people!

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One part of our journey is finished work; the other part is the life and process behind it. We enjoy working with people who love to create as much as we do. You can always reach out to us ⸻ at ⸻ to discuss branding, logo, web design, package design, or some other interesting projects you have in mind.