Situated in the heart of Ljubljana (Slovenia), we are an independent boutique design studio where we know that good design is for good clients. We have been creating for more than 25 years together with our client's friends, not just for them. There are 119 projects with 3,734 crafted images and 100,046 carefully chosen words in the portfolio.
Currently, there are 47 topics that are an ongoing exploration of short, one-minute essays and monologues about design and things connected to it. They are far from perfect. The idea is to improve and constantly update even the written one; since I am not a writer, I hope they will mature with age.
Discipline vs. Talent in Design
Talent is a gift—we spend years trying to discover what we're naturally good at. And when we find it, it feels like magic. But talent has a flaw: it leans on motivation. And motivation is unreliable.
When was the last time you went on a date?
Each element plays an essential role when it comes to creating an experience—whether in business, relationships, or design. But there’s one truth that stands above all others: nothing matters if you kill the mood.
The B.R.A.I.N. Model
Every design studio has its own creative process. Our design process follows a cognitive, human-centered approach to problem-solving, aligning with our natural processes of understanding, creating, and refining.
Art is Provocation: Raising Questions, without Giving Answers
Good art thrives on provocation, challenging societal norms, questioning authority, and sparking conversation. It pushes boundaries, inviting viewers to confront uncomfortable truths and rethink their perspectives.
Self-Doubt in the Design Process – It Means You’re Halfway There
In the creative world, self-doubt is not a sign of failure—it’s proof that you’re making progress. Every designer, whether novice or expert, experiences moments of uncertainty. It happens when you question your choices, wonder if your ideas are good enough, or feel stuck between iterations. But this isn’t a setback—it’s a crucial part of the design process.
AI-Generated content should be in the public domain
There is no stopping the Ai; questions about the ownership and copyright of AI-generated content are something we all talk about. I support the argument that such content should belong to the public domain and it cannot be copyright restrictions.
Ai killed the lorem ipsum
When you love Lorem Ipsum, it feels strange to realize that we have reached a point where much of the content we consume is generated. Does this mean we are no longer creating anything new? Is content the first domain where originality is fading?
Both love and design require deep engagement
Both love and design require deep engagement, intuition, and personal experience to be fully understood.In other words you need to experience it in order to understand it
WRWD Concept: Write, Read, Walk, and Draw Daily
The WRWD Concept: Write, Read, Walk, and Draw Daily—is a simple as possible way to get you throughout the week.