Wyze London.
Lynne Franks is one of the most known and important PR people in the world. She knows exactly what she wants, even when the the brief it sounded a bit impossible ” We need to combine three pillars (analytic tools – science, consumer – psychology, creative – strategy) into one unique holistic interaction, where we will combine symbol of the owl (symbol of wisdom) and flower of life (fundamental form of unity of infinity) into one symbol that will embrace these fragments into the WYZE philosophy.”