How do you honor 150 years of Croatian furniture craftsmanship while preparing for the next century?
Furniture brand identity design for heritage brands requires balancing tradition with market positioning. We developed Tvin’s furniture brand identity design around their 150-year relationship with Slavonian oak forests, creating a circular mark that represents both tree rings and sustainable forestry cycles.
Client: Tvin
The legacy
Tvin maintains a special relationship with their forests, where some of the world’s finest Slavonian oak grows. We needed to modernize this heritage without abandoning the cyclical thinking that connects tree maturation with long-term business survival.
The circle
We designed a simple circle mark representing tree rings and sustainable forestry cycles. The solution ties directly to their practice of planting new trees while harvesting mature ones — clean, minimal, built to last another 150 years.
Outcome
Tvin now has an identity that speaks to future generations while reflecting their commitment to sustainable forestry and exceptional craftsmanship.
Brand identity · Logo design · Visual system · Brand guidelines
A circle that connects 150 years of Croatian oak with the next century of furniture making.
The Why for Tvin was immediate: heritage furniture brands either museumify themselves or abandon their history entirely. Both paths fail. The What needed to balance their 150-year relationship with Slavonian oak forests against contemporary market demands. The How came from their own cyclical thinking — tree maturation cycles that match long-term business survival. We designed a simple circle mark representing both tree rings and sustainable forestry cycles. The Values are circular by nature: what you take from the forest, you give back.
The Design refuses decoration. The circle works as tree ring, as cycle symbol, as mark of completion and beginning. It scales from business cards to timber stamps without losing meaning. The Story writes itself — Tvin’s craftsmen understand that the oak they harvest today was planted by previous generations, and the oak they plant today will serve craftsmen they will never meet. The mark makes that relationship visible.
