Good design principles are easier to list than to apply — and most lists get it wrong. We've spent twenty years testing what actually holds under pressure: across 81 logos, 128 projects, and judging rooms where good design either survives scrutiny or quietly doesn't. What makes design work isn't a checklist. It's a set of decisions that age well, communicate without effort, and resist the urge to explain themselves.

Design project deadlines are not the enemy of good work — they are the condition that makes good work possible. We've delivered over 128 projects across two decades, and the deadline has never once been optional. What changes is how seriously you treat it as a design constraint rather than an administrative inconvenience.

Developers returning to coding right now are walking into something different than what they left. The tools got faster, the frameworks multiplied, and somewhere in that churn the advantage quietly moved — away from raw output, toward judgment. If you built things before and stopped, developers returning to coding after a break carry something the continuous practitioners often don't: distance, and the clarity that comes with it.

Respect as currency is not a metaphor we use lightly — it is the actual unit of exchange in every client relationship we have built since 2004. We have watched projects collapse not over budget or concept, but over the slow withdrawal of basic professional respect. When respect as currency depreciates, no invoice or award recovers the loss.

Ljubljana to-do lists are usually the same – the castle, the market, Plečnik. We have been designing in this city since 2004 and we see it differently: through the facades, the typography on the windows, the details that the tourist guide doesn't mention. This guide is Ljubljana to-do for those who observe.

Half the year gone, hammock by the sea — and still the same question: did I create enough? The poet's debt is never fully paid.

Vibe coding design is not a shortcut — it's a discipline we've been practising long before anyone named it. We let visual instinct drive technical decisions, the same way we've approached every identity and interface since 2004. When feel and function collapse into a single gesture, that's vibe coding design working as it should.

Dear client design isn't a letter we wrote lightly. We've been doing this since 2004 — 128 projects, 80+ awards, and more than a few relationships that taught us exactly where the work breaks down. Dear client design starts with a conversation most studios avoid having out loud.