Is it sexy design? That's the question we ask before anything else leaves the studio. Not as provocation — as a filter. We've built 80+ awarded projects around this single, uncomfortable standard: if you can't feel it, it isn't finished.

Designer side projects are not a break from real work — they are the reason the real work stays sharp. We have run a design studio in Ljubljana since 2004, and the projects that never had a client are often the ones that taught us the most. Side projects are where instinct gets to move faster than process.

Making by hand isn't a romantic habit we've held onto — it's the part of our process where the actual decisions happen. Before any screen gets involved, we draw, we cut, we test with our fingers. That physical resistance is where making by hand produces something AI can't replicate: a choice made under uncertainty, not optimised from existing data.

Love and design require deep engagement — not as a metaphor, but as a working method. We've spent twenty years watching clients mistake familiarity for understanding, and it costs them. Deep engagement with a brief is what separates a mark that lasts from one that merely looks correct on the day it's approved.

Branding studio Slovenia searches return directories. What they don't return is honest criteria for judgment. We've been on the other side of that decision since 2004 — chosen, passed over, and occasionally the reason a client finally understood what they were actually looking for in a branding studio Slovenia partner.

Dear client design isn't a letter we wrote lightly. We've been doing this since 2004 — 128 projects, 80+ awards, and more than a few relationships that taught us exactly where the work breaks down. Dear client design starts with a conversation most studios avoid having out loud.

Should designers code? We've been asking ourselves that question since 2004 — across identities, interfaces, and campaigns where design met production head-on. The answer depends entirely on what kind of designer you want to be, and what kind of work you want to make. Should designers code is the wrong binary; the real question is how much of the medium should you understand before you hand it off.

Need a little push before you can finally commit to a branding project? We've heard that hesitation hundreds of times — and it rarely has anything to do with budget. After 20 years and 81 logos, we've learned that the thing holding most businesses back isn't readiness. It's the wrong idea of what readiness looks like. Sometimes all it takes is someone telling you: you're closer than you think.