Should designers code?
Yes, of course, you should seek it, but we should also focus on everything that helps us become better..
Yes—code, illustrate, take photos, make videos, write, play, create with your hands… grow. Essentially, everything a project demands, you should have a working understanding of how to do it. I’m not suggesting you need to master every skill at a professional level; we have talented friends for that. But you should be able to engage with professionals, speak their language, and understand the process deeply enough to ensure things are executed just as you envisioned.
So, sharpen your skills, push beyond the boundaries of your job description, and explore new territories. This is what you were made to do. This is why we’re here.
Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup
When was the last time you went on a date?
Each element plays an essential role when it comes to creating an experience—whether in business, relationships, or design. But there’s one truth that stands above all others: nothing matters if you kill the mood.
Are we artists or designers?
One of the longest debates out there. Are designers artists? Well, no, we are not. Let me explain from a different perspective why not.
The B.R.A.I.N. Model
Every design studio has its own creative process. Our design process follows a cognitive, human-centered approach to problem-solving, aligning with our natural processes of understanding, creating, and refining.
We always see ourselves a littl e better before we look in the mirror.
Fun fact that goes with singing in the shower and playing some air guitar. But lets transform that phrase into branding. When was the last time you looked with your brand in the mirror?
Both love and design require deep engagement
Both love and design require deep engagement, intuition, and personal experience to be fully understood.In other words you need to experience it in order to understand it
Discipline vs. Talent in Design
Talent is a gift—we spend years trying to discover what we're naturally good at. And when we find it, it feels like magic. But talent has a flaw: it leans on motivation. And motivation is unreliable.