The Currency of Respect
Respect as currency is not a metaphor we use lightly — it is the actual unit of exchange in every client relationship we have built since 2004. We have watched projects collapse not over budget or concept, but over the slow withdrawal of basic professional respect. When respect as currency depreciates, no invoice or award recovers the loss.
I love getting paid on the same day as I send the invoice.
Why?
Because that’s the highest form of respect. Payment isn’t just money—it’s trust, professionalism, and acknowledgment of effort.
But let’s be real: in the creative world, payment schedules often speak louder than words. When there’s a mess like delayed or missing payments, I just say goodbye. Because if it happens once—it will happen again.
I talk openly about money because I know my value. I name it, I stand by it, and I give my best on every project. That’s the deal: I deliver, you respect.
I learned this from one of my most respectful clients — Kocbek. They showed me that real professionalism isn’t just about beautiful work—it’s about honoring agreements, acknowledging effort, and paying on time.
So yes, I love getting paid. Not because I’m greedy, but because it tells me:
You noticed. You appreciate. You respect.
How Respect as Currency Defines Payment, Credit, and Creative Trust
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We use craft in every project. Not as decoration. Not as nostalgia. As a way of thinking.
Craft in design thinking is how we structure every decision we make — not what it looks like at the end, but how the problem gets interrogated from the start. We've been working this way since 2004. Craft in design thinking means slowing down where other studios speed up, and knowing exactly why.
In the corporate world, there’s this unspoken rule that enthusiasm should be hidden
Corporate enthusiasm, by some unspoken rule, is supposed to stay hidden — filed away behind neutral tones and careful hedging. We've never understood that. Twenty years of design work, 80+ awards, and 128 projects later, we're still the studio that treats genuine excitement as a feature, not a liability. The corporate enthusiasm unspoken rule isn't just a cultural quirk — it's a design problem, and we treat it as one.
Ethics
Design ethics and sustainability aren't a policy we wrote to hang on a wall — they're the criteria we use before we say yes to a project. We've been running this studio since 2004, and the framework hasn't changed: if the work can't be defended on ethical grounds, it doesn't leave the desk. Design ethics and sustainability, in practice, means turning things down as often as taking them on.
The Importance of Emotional Intelligence
Emotional intelligence design is not a soft skill — it's the hardest discipline in visual communication. We've spent two decades building identities that don't just look right, they feel true. That gap between looking and feeling is where emotional intelligence design does its real work.
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Tipping a designer is something almost no client ever considers — and that silence is worth examining. We've delivered work that changed how companies present themselves to the world, and the conversation about money always ends at the invoice. Tipping a designer feels foreign, even absurd, until you ask yourself why.
Slovenia the fun facts
Slovenia fun facts are rarely what they seem. The bear counts and flute discoveries are real enough — but the stories built around them, the way a nation curates its own mythology, that's where the design work begins. We've been pulling apart Slovenian cultural identity since 2004, and the gap between documented fact and inherited fiction is where the most interesting visual problems live.
We always see ourselves a littl e better before we look in the mirror.
Brand self-perception distorts before the brief even lands on our desk. We've watched it happen across 81 logo projects — a company convinced their identity reads confident, while their audience registers something closer to anxious. The mirror test isn't vanity; it's the first honest step in any serious brand identity work.