A healthy brand
Healthy brand design starts with honesty — not aspiration dressed up as values. We’ve watched too many briefs arrive wrapped in sustainability language that dissolves the moment you press on the strategy underneath it. A healthy brand isn’t greener or louder; it’s structurally coherent, and that coherence is what we’ve been designing for since 2004.
By now, sustainability has become an annoying buzzword, and even big brands have started to abuse it in their advertising. Nothing new—advertising and corporate communication will always pick up buzzwords for their claims – just remember eco back in 2005.
By now, sustainability has become an annoying buzzword, and even big brands have started to abuse it in their advertising. Nothing new—advertising and corporate communication will always pick up buzzwords for their claims—just remember ECO back in 2005.
This is the reason we need a new and even more clear direction that will be hard to fake into simple claims. Sustainability will always be:
about the impact on society,
the local economy,
and the environment.
I do believe sustainable brands will be the only way to go as soon as people truly understand the impact of non-local brands. The worst thing we are currently doing is transferring goods. This is a real problem. Avoiding local resources and production got us into this in the first place. Coming up with buzzwords like eco, recyclable, sustainable, etc. does not help; it just makes us feel better. Just remember how they all talk about how eco-friendly, biodegradable, recyclable—insert a word—plastic is okay. It took us 10 years to understand that NONE of the plastic is okay. NONE. In the past 50 years, the industry has moved from earth-friendly resources to environmental-impact ones just because plastics are user-friendly.
Sustainable brands are becoming increasingly popular in today’s market. Sustainable brands are those that are committed to creating products and services that are both environmentally and socially responsible. Sustainable brands are focused on using resources responsibly, reducing waste and pollution, and creating long-term solutions to environmental issues. Sustainable brands are a healthy choice for consumers because they are designed with the environment in mind. Sustainable brands are dedicated to creating products that are made from renewable and recyclable materials, as well as minimizing their carbon footprint. By purchasing from sustainable brands, consumers can feel good knowing that their purchase is helping to reduce their impact on the environment. Sustainable brands are also committed to creating products that promote healthy lifestyles. Many sustainable brands are focused on creating natural, organic products that are free from harmful chemicals and preservatives. By choosing to purchase from sustainable brands, consumers can rest assured that their purchases are not only helping the environment but also promoting a healthier lifestyle. Finally, sustainable brands are focused on creating long-term solutions to environmental issues. Sustainable brands understand that their products and services must be designed with the future in mind, and they strive to create solutions that are beneficial to both the environment and society. By investing in sustainable brands, consumers can help create user-friendly brands.
Yes, user-friendly. We are the plastic-wrapped generation that constantly believes we have no time. So we need to use a user-friendly solution to help us save time. True, it is good in some areas, but in others, it has a horrible effect on our environment. Just because it is easier to use does not mean we should!
Well, to hell with us users! Let’s try something we used to do that was earth-friendly. Brands, therefore, will become sustainable, but with a new definition: a sustainable brand is a healthy brand. Healthy towards users, healthy towards the environment, and healthy towards production. And, just as your health needs allow, so does eco-friendly living.
So, let’s build healthy brands.
PS: If you did not understand, I suggest you watch Walle with your kids again.
What Healthy Brand Design Actually Demands
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Redesign
Brand redesign is one of the most misused terms in the industry. Studios pitch full rebuilds when a type adjustment would do; clients request "a refresh" when the underlying system is broken beyond repair. We've worked through both scenarios enough times to know the difference isn't aesthetic — it's structural, and getting it wrong is expensive.
Vibe coding
Vibe coding design is not a shortcut — it's a discipline we've been practising long before anyone named it. We let visual instinct drive technical decisions, the same way we've approached every identity and interface since 2004. When feel and function collapse into a single gesture, that's vibe coding design working as it should.
Have you ever tipped a designer?
Tipping a designer is something almost no client ever considers — and that silence is worth examining. We've delivered work that changed how companies present themselves to the world, and the conversation about money always ends at the invoice. Tipping a designer feels foreign, even absurd, until you ask yourself why.
The Worst Kind of Project
Unrealized design projects are, without question, the worst thing that happens to a studio. Not the difficult client. Not the impossible brief. The work you believed in completely — refined, presented, defended — that simply never saw the light. We've built 81 logos and collected over 80 awards, and still, it's the unrealized design projects that occupy the most space in the room.
Self-Doubt in the Design Process – It Means You’re Halfway There
Self-doubt in the design process is not the problem — ignoring it is. We've watched it surface in almost every serious project we've taken on over two decades, and we've stopped trying to push past it. Designer self-doubt, when you learn to sit with it, is usually the clearest signal that the work is getting close to something real.
Slovenia the fun facts
Slovenia fun facts are rarely what they seem. The bear counts and flute discoveries are real enough — but the stories built around them, the way a nation curates its own mythology, that's where the design work begins. We've been pulling apart Slovenian cultural identity since 2004, and the gap between documented fact and inherited fiction is where the most interesting visual problems live.
Dear Client
Dear client design isn't a letter we wrote lightly. We've been doing this since 2004 — 128 projects, 80+ awards, and more than a few relationships that taught us exactly where the work breaks down. Dear client design starts with a conversation most studios avoid having out loud.