Should designers code? We've been asking ourselves that question since 2004 — across identities, interfaces, and campaigns where design met production head-on. The answer depends entirely on what kind of designer you want to be, and what kind of work you want to make. Should designers code is the wrong binary; the real question is how much of the medium should you understand before you hand it off.

Branding and web design alignment fails the moment two separate teams touch the same project without talking to each other. We've watched it happen — a considered identity system lands on a site that treats it like decoration. Branding and web design alignment means the strategy that shapes the mark also shapes the architecture, the copy rhythm, the interaction logic.

We ditched the books, picked up a pen, and let strange creatures appear. Turns out that's not a detour — it's how branding actually starts.

Need a little push before you can finally commit to a branding project? We've heard that hesitation hundreds of times — and it rarely has anything to do with budget. After 20 years and 81 logos, we've learned that the thing holding most businesses back isn't readiness. It's the wrong idea of what readiness looks like. Sometimes all it takes is someone telling you: you're closer than you think.

Designer success metrics are rarely what the industry tells you they are. We've delivered 128 projects across two decades, and the measure that holds is deceptively simple: the work is out in the world, the payment landed, and the client is doing your marketing for you. Those three moments, in sequence, define whether a project actually succeeded.

Public design commissioning is not a matter of preference — there is a right way and everything else. We've worked through enough flawed briefs, misaligned procurement structures, and well-meaning but broken processes to know exactly where the public commissioning of design goes wrong, and what it looks like when it doesn't.

Slovenia fun facts are rarely what they seem. The bear counts and flute discoveries are real enough — but the stories built around them, the way a nation curates its own mythology, that's where the design work begins. We've been pulling apart Slovenian cultural identity since 2004, and the gap between documented fact and inherited fiction is where the most interesting visual problems live.

Design process methodology, as we practice it, is not a straight line from brief to delivery. It loops — deliberately, productively, sometimes uncomfortably. That looping is where the real work happens, and understanding our design process methodology is the clearest way to know whether we're the right studio for what you're building.