Claude is using your computer. Yours, Skynet.
Yes, I let Claude use my computer. Yes, I watched it open files, navigate folders, write code and do things that felt like magic. I gave it a task, leaned back, and watched the machine do the work.
For a moment, it felt like the future had arrived. Then a slightly less comfortable thought crossed my mind.
Is it still using my computer?
Not literally. Probably.
But we’ve spent years worrying about AI becoming intelligent enough to take over the world. Maybe we got the order wrong. Maybe it doesn’t need to take over anything. We’re already giving it access. We’re opening the doors, handing over the keys and asking it to get things done.
And we love it. Because it works.
We call it productivity. We call it automation. We call it magic.
And then we go to bed, leaving the computer on.
Claude is using your computer.
Yours, Skynet.
Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup
Made with AI Is the New Made in China
Made with AI design is the new "Made in China" — and we mean that as a warning, not a trend report. We've spent twenty years watching what happens when cost becomes the only design criteria. The results are always the same: disposable work, eroded brand identity, and a market that eventually has to pay twice.
How Much Does Branding Cost?
Branding cost is the question every client asks first, and it's almost always the wrong place to start. We've worked through 128 projects since 2004, and the budget conversation only makes sense after we understand what the brand actually needs to do. Branding cost without that context is just a number with nothing holding it up.
The Gap
Vanishing middle designers are the most interesting people in any studio — and the first ones the industry stops talking about. The gap between junior promise and senior authority isn't new, but it's getting harder to cross, and we've been watching it happen up close for twenty years. What follows is what that looks like from where we sit.
Have you ever tipped a designer?
Tipping a designer is something almost no client ever considers — and that silence is worth examining. We've delivered work that changed how companies present themselves to the world, and the conversation about money always ends at the invoice. Tipping a designer feels foreign, even absurd, until you ask yourself why.
How to Choose a Branding Studio in Slovenia
Branding studio Slovenia searches return directories. What they don't return is honest criteria for judgment. We've been on the other side of that decision since 2004 — chosen, passed over, and occasionally the reason a client finally understood what they were actually looking for in a branding studio Slovenia partner.
Dear Client
Dear client design isn't a letter we wrote lightly. We've been doing this since 2004 — 128 projects, 80+ awards, and more than a few relationships that taught us exactly where the work breaks down. Dear client design starts with a conversation most studios avoid having out loud.
How to Be a Real Designer
How to be a real designer isn't about software or style — it's about who holds the argument when the client wants something easier. We've been in that room for twenty years. Being a real designer means resisting the comfortable solution, even when no one asks you to.
Work For Free
Designers work for free more often than the industry admits — and we've done it ourselves, deliberately, with criteria. The question isn't whether it devalues your work. The question is whether you set the terms or someone else did. We've spent two decades deciding which projects earn our time without a brief, a budget, or a contract.