Pitch
Design pitch process is where most projects are quietly won or lost — long before any visual work begins. We’ve spent twenty years watching good briefs collapse under vague expectations, misaligned goals, and the false assumption that both sides are speaking the same language. Getting the design pitch process right isn’t a formality; it’s the actual work.
Want to invite us for a pitch? Why don’t you rather invite me for a coffee? See, it is supposed to be a love-love relationship, not love-hate to begin with.
It seems easiest for some clients to get ideas and not pay for them (or give small compensation for the trouble). But here is the thing: who can create something good without a serious discussion? It is like buying a lottery ticket. Meaning that a particular client will receive and select something where he is not even involved in the process.
Pitch is a bitch from the advertising world.
Even for advertising, this must be a bad start (even if they are used to it), but in the design world, the lottery aspect will stick with you for years to come. Are you sure this is a good way to do something new?
Let’s rather have a coffee or two. We will discuss the project, and we will get excited. It can become a great love story.
What the Design Pitch Process Gets Wrong by Default
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Trends burn bright, but they burn fast.
Trends burn fast — that's not a warning, it's a design principle we've worked from since 2004. Every identity we've built across 128 projects starts from the same question: what survives the cycle? Trends burn fast, but a mark built on meaning doesn't need a refresh every eighteen months.
WRWD Concept: Write, Read, Walk, and Draw Daily
WRWD daily creative habits started as a personal framework, not a manifesto. Write, read, walk, draw — four disciplines we've tested across two decades and 128 projects. The WRWD daily creative habits concept holds because it's structural, not motivational — it doesn't ask you to feel inspired, just to show up.
How to Rebrand Without Losing Your Audience
Rebranding without losing your audience is less about design decisions and more about sequencing them. Every rebrand we've led starts with the same question: what does your audience actually recognise you by — and is that the thing you're planning to change? Getting that wrong is how you rebrand without losing your audience on paper, but quietly lose them anyway.
Work For Free
Designers work for free more often than the industry admits — and we've done it ourselves, deliberately, with criteria. The question isn't whether it devalues your work. The question is whether you set the terms or someone else did. We've spent two decades deciding which projects earn our time without a brief, a budget, or a contract.
Why Making by Hand Still Matters in the Age of AI
Making by hand isn't a romantic habit we've held onto — it's the part of our process where the actual decisions happen. Before any screen gets involved, we draw, we cut, we test with our fingers. That physical resistance is where making by hand produces something AI can't replicate: a choice made under uncertainty, not optimised from existing data.
What are you buying with a designer?
What you buy with a designer is rarely what appears on the invoice. The file is the last thing — what precedes it is accumulated judgment, pattern recognition sharpened across decades, and the discipline to reject work that almost works. We've built 81 logos and won over 80 awards not by delivering what clients asked for, but by understanding what they actually needed.
Claude is using your computer. Yours, Skynet.
Yes, I let Claude use my computer. Yes, I watched it open files, navigate folders, write code and do things that felt like magic. I gave it a task, leaned back, and watched the machine do the work.
What Does a Branding Agency Actually Do?
What does a branding agency do — and what separates the ones worth hiring from the ones who just make things look nice? We've been answering that question through work since 2004. What does a branding agency do at its best: it builds the strategic and visual foundation a business can actually stand on.