I’ve seen inspiration exploding to space

November 9, 20232 Minutes

Isn’t it funny when you scroll to the end of the internet, go through all your old books, open a few old files, do walks around the city, around your favorite wood trail, and even go to the bookstore a few times to get that little inspiration that would help you do a project?

You are so close, but you just can’t get it right. Inspiration is never just around the corner. It hits you when you least expect it. There is no way to know when and how; you only need time to go on those walks over and over again. The above things are what I do when I’m stuck. In the end, the walks and the books helped the most, but I have no idea how many miles I have to walk to get there. Out of all the magic tools out there, I still use pencil and paper, and when that is not arround the notes help.

That is why these things take time. It is only 2 in the morning, and my head is spinning with ideas trying to figure out what to do. I know I will not sleep for a while. I know I will not find a solution, but my head will spin in circles nonetheless. It’s always the same when I am working on something exciting; at least this is how I know it is worth it.



Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup


How to Choose a Branding Studio in Slovenia


Branding studio selection process determines whether you build a stable brand foundation or just produce visual outputs. Most companies evaluate studios based on portfolios and aesthetics, missing the critical elements that separate strategic branding studio selection process from superficial design work.

Read More

Everything beautiful is analog


Analog design philosophy argues that our most meaningful creative experiences exist beyond digital screens. In an era where designers spend countless hours staring at monitors, the tactile process of creating physical products offers something irreplaceable. This philosophy suggests that true design mastery comes through hands-on collaboration with craftsmen and materials.

Read More

Do What You Don’t Know


Creative risk taking in design is what separates true creators from skilled repeaters. Experience teaches us efficiency, but creative risk taking in design demands we abandon what we know and venture into uncomfortable territory where genuine innovation lives.

Read More

What is a good design


Good design principles matter more than perfect definitions when creating work that actually performs. Every designer seeks practical rules over motivational theory, yet most discussions about good design principles focus on idealistic concepts rather than actionable guidelines.

Read More

Branding Agency vs Logo Designer: Understanding the Difference


Branding agency vs logo designer decisions often come down to budget, but that's the wrong approach. The real question is whether your business needs a visual symbol or a strategic identity system that supports long-term growth and consistency.

Read More

Are we artists or designers?


Artists & designers serve fundamentally different purposes in creative work. While performers operate without constraints, designers function as craftsmen who solve specific problems within defined parameters. This distinction shapes how design studios approach client challenges versus artistic expression.

Read More

What is the one positive impact the brand wants to have


Most brands begin with what they want to say. Better brands begin with what they want to change. So the question is not what visitors see, click, or remember. It’s what shifts—subtly but permanently—after they leave.

Read More

Art is Provocation: Raising Questions, without Giving Answers


Art versus design thinking represents two fundamentally different approaches to creative expression. While design focuses on providing clear solutions to client problems, art versus design thinking shows how art operates by raising complex questions without offering simple resolutions. This divide shapes how we approach creativity and meaning-making.

Read More



Ljubljana
--:--:--

London
--:--:--

New York
--:--:--

Tokyo
--:--:--



Definition of a brand

Most agencies think brands are logos and colors. But what if a brand is actually the meaning that forms in your audience's mind?

Read More

We use craft in every project. Not as decoration. Not as nostalgia. As a way of thinking.

Real design happens in the messy hours before answers emerge—where ideas stop being clever and start becoming honest through actual making.

Read More

What Does a Branding Agency Actually Do?

What does branding agency do that makes it different from design work? Most companies discover this too late, after they already have visuals but lack direction. What does branding agency do is…

Read More

Logo Design vs Brand Identity: What’s the Difference?

Logo vs brand identity confusion appears everywhere in design requests. Companies consistently ask for logos when they actually need comprehensive brand identity systems that create structure and…

Read More



Copyright © 2004 ⸻ 2026. Visual Brain Gravity is a design studio in Ljubljana, Slovenia. Specializing in brand identity systems and structured visual design.. ⸻ contact us at hello@vbg.si.

46.0459986°N ,14.5086705°E
Good design is for good clients. Privacy policy

Privacy Preference Center