Is it sexy?
Is it sexy? This question captures the essence of what separates good design from mere aesthetics. When evaluating branding work, asking “is it sexy” reveals whether design creates genuine desire and lasting impression beyond surface beauty.
The design is more than beauty; this is what I use when I describe good branding that is easier to understand and has everything I want to say in it.
This is the phrase I use, linked to the branding or the design I am doing. This is meant to be a bit provocative and harmless; the truth is in the meaning of the word when not linked to the obvious. Let me explain what I mean in this manner:
– something I really like,
– something I would love to have,
– something I would love to come back to,
– something that is everlasting,
– something that is impressive.
“Is it sexy?” is a feeling after you have done something great, and this is what good design feels like.
What Makes Design Sexy Beyond Aesthetics
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