We need to talk — honestly, openly, and with respect.You’ve trusted us with your vision, and that means everything. But good design isn’t just about creating what’s asked — it’s about knowing when to pause, rethink, and realign. Sometimes that means saying no, stepping back, or choosing a different direction for the sake of something better.

In the creative world, self-doubt is not a sign of failure—it’s proof that you’re making progress. Every designer, whether novice or expert, experiences moments of uncertainty. It happens when you question your choices, wonder if your ideas are good enough, or feel stuck between iterations. But this isn’t a setback—it’s a crucial part of the design process.

We tip for almost everything—meals, cab rides, drinks... It's a small but meaningful gesture that says, “I see your effort. I value your time.” But in the world of design, tips or extra appreciation are rare things.

The design is more than beauty; this is what I use when I describe good branding that is easier to understand and has everything I want to say in it.

If you know exactly what you’re doing, you’re not creating — you’re repeating. Experience can be a beautiful curse. After 25 years in this field, I’ve learned how easy it is to hide behind what you already know. You get faster, smoother, safer — and slowly, you stop being dangerous.

One of the longest debates out there. Are designers artists? Well, no, we are not.  Let me explain from a different perspective why not.

Did you ever consider that design ethics and brand sustainability are the same things?

Sometimes I get involved in a branding project where I accidentally bump into people who think halfway there is a good start.