The studio was founded in 2004 by Gregor Žakelj. Since then we have built brands and worked on a range of creative services, but most importantly we do that with the client, not for the client. All the work you see was created with that note in mind. It can be the identity of your brand that we love to create, a website presence, an app, a unique package design, deviation from advertising, or something we will discover together… We have received numerous awards (around 80) for our work (Red Dot, European Design Award, Golden Drum, SOF, Brumen, Volvo Design Award, ISPO award, ADCE,…), but lately, we are more focused on giving lectures than gathering awards. We feel sharing knowledge is more important than award dust. We are always up to something new, something exciting, something that gives us goosebumps while working on it…

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We are situated in one of the most beautiful places in the world called Slovenia. A country where we have the most beautiful river in the world called Soča, the oldest grapes, where we invented the wheel, with Mordor caves and baby dragons, and with a statue of a poet in the middle of our capital city. There is something special about his place and so are the brands we work for.

Just remember: we are a design studio, not an agency, we create our work not resell it. And we love to work. We strive for that moment when we realize what we can create, and have fun while at it…

We believe in sharing knowledge. There is something universal about it and we love to talk about our work – well all who love what they do talk about it a lot. We have been invited to lecture at ADC*E Barcelona, Tromsø, TEDx, Varaždin, Zagreb, Ljubljana, Maribor, etc…

Art Direction

Graphic Design


Content direction


visual brain gravity – virgin but great – very beautiful giant – very busy guys – very big grin – vertically bold group – virtually blurred glory – versatile bohemian graphics – vibrant barbaric gift – vivid balancing groove – valuable basic genius -visions by grid