Black and white
The combination is so basic that I don’t consider it a color. It is more of a structural element or a form.
It is one of my favorite elements, obviously, not just because of its minimal aesthetics but merely because it is clean and timeless. I test all designs in black and white. It is a trick to make sure all this simplicity helps to focus on other specific elements, such as text or key graphics. With all the colors removed, the design focus shifts from the forms, shapes, and lines to the content, which is always the most important.
Not to mention, I usually start designing in black and white, especially for identities. If that works, the color scheme for the specific brand (carefully selected with the whole branding in mind) will be versatile and impactful.
Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup
I’ve seen inspiration exploding to space
Isn't it funny when you scroll to the end of the internet, go through all your old books, open a few old files, do walks around the city, around your favorite wood trail, and even go to the bookstore a few times to get that little inspiration that would help you do a project?
Everything beautiful is analog
We can't avoid digital; it is everywhere, and not all is bad, of course, but we are focused on it way too much, staring at our phones, for instance. Just think that everything beautiful that has ever happened to you was analog.
Art is Provocation: Raising Questions, without Giving Answers
Good art thrives on provocation, challenging societal norms, questioning authority, and sparking conversation. It pushes boundaries, inviting viewers to confront uncomfortable truths and rethink their perspectives.
What are you buying with a designer?
Every designer has a special superpower: a feeling. Our feeling about branding and visual direction and the only way to get it is through experience.
Ai killed the lorem ipsum
When you love Lorem Ipsum, it feels strange to realize that we have reached a point where much of the content we consume is generated. Does this mean we are no longer creating anything new? Is content the first domain where originality is fading?
12 Proverbs
Funny how old wisdom always rings true. Proverbs are sacred; just think how long it took them to be still valid. Even if we choose to violate them, we painfully feel their meaning on our skin.