We always see ourselves a little better before we look in the mirror.
Fun fact that goes with singing in the shower and playing some air guitar. But lets transform that phrase into branding. When was the last time you looked with your brand in the mirror?
Think about it—just as you might belt out a song in the shower, imagining you’re on stage, your brand needs that same level of self-reflection. It’s easy to get caught up in the daily grind of running a business, but how often do you take a step back and truly assess how your brand is perceived? Is it in tune with who you are now, or is it stuck in an old version of itself? Are you on stage with your ideas or just under the shower?
Looking in the mirror isn’t just about surface appearance; it’s about aligning your brand with your values, your goals, and the audience you’re trying to reach. Does your brand still reflect the passion that started it all? Does it tell the story you want it to? Or is it time for a refresh?
Just like that air guitar moment where you feel invincible, your brand should evoke confidence and energy every time someone interacts with it. So next time you’re having one of those spontaneous moments of fun and creativity, remember to ask yourself: when was the last time I really looked at my brand in the mirror?
Be honest and take a closer look.
Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup
Black and white
The combination is so basic that I don't consider it a color. It is more of a structural element or a form.
12 Proverbs
Funny how old wisdom always rings true. Proverbs are sacred; just think how long it took them to be still valid. Even if we choose to violate them, we painfully feel their meaning on our skin.
The B.R.A.I.N. Model
Every design studio has its own creative process. Our design process follows a cognitive, human-centered approach to problem-solving, aligning with our natural processes of understanding, creating, and refining.
WRWD Concept: Write, Read, Walk, and Draw Daily
The WRWD Concept: Write, Read, Walk, and Draw Daily—is a simple as possible way to get you throughout the week.
The Importance of Emotional Intelligence
All too soon, most technical skills will be automated or heavily replaced by AI. We already use it daily, and it is rapidly integrating into nearly every aspect of our lives.
Responsibility
We must act responsibly towards the solutions we create. It does not matter what field you are working on. Every time we create a message, it creates an impact.
Ai killed the lorem ipsum
When you love Lorem Ipsum, it feels strange to realize that we have reached a point where much of the content we consume is generated. Does this mean we are no longer creating anything new? Is content the first domain where originality is fading?