Sometimes we come up with a few words and combine them into meaningful phrases. These simple and honest quotes are something we live and work by because design can get old, but words will never do.

Hard work defines a thin line between those who do and those who change.

Gregor Žakelj


Life is about doing things that don’t suck with people who give a fuck!

Gregor Žakelj


There are two types of ppl in the world: those who create and those who live by others ppl creations.

Gregor Žakelj


Problem-solving is science, design is a craft, and creativity is an art form.

Gregor Žakelj


Good design is for good clients.

Gregor Žakelj


Good client made me do it.

Gregor Žakelj


If you are the only one who is excited, you probably working for some damn wrong people!

Gregor Žakelj


Bad day is a good beer day.

Gregor Žakelj


The craft has no coincidence.

Gregor Žakelj


I am not drunk I am grotesque.

Gregor Žakelj


Designers should work for free on some cultural projects. It is our social responsibility.

Gregor Žakelj


Everything happens for a reason, so it is on us to figure out what the fuck that is.

Gregor Žakelj


Design is like music, you know the sound is there if you can find the volume button.

Gregor Žakelj


Our social responsability is to work for free on selected cultural projects.

Gregor Žakelj


Marketing is in our users.

Gregor Žakelj


A logo is your car, the engine is the branding, and the users are your fuel.

Gregor Žakelj


If you think your life is great, it is.

Gregor Žakelj


Get over your past, so it will not hunt your future.

Gregor Žakelj


War of fear of war.

Gregor Žakelj


Everything beautiful is analog.

Gregor Žakelj


Words don’t get old.

Gregor Žakelj


I am not fat, I am bold.

Gregor Žakelj


Practice is the only thing that will make you better.

Gregor Žakelj


Designers don’t read, we stare at typography.

Gregor Žakelj


Just about everything important is worth slowing down.

Gregor Žakelj


Overthinking can, could, may, might, shall, should, will, would, must…

Gregor Žakelj


What I love about my job is my work.

Gregor Žakelj


Procrastination does wonders to all other projects you never have time for.

Gregor Žakelj


There are no coincidences, only fucking reasons.

Gregor Žakelj


I’ve seen inspiration explode into space.

Gregor Žakelj


We should all write, but not all should publish.

Gregor Žakelj



Kindness is a craft, not a feature.

Gregor Žakelj