There’s no way of knowing how long the path to success will take, but we all understand one thing—failure is not an option. However, before jumping into something new, there are a few things you should seriously consider. Some people believe that any start is a good start, as long as you begin. But this mindset often means diving into the unknown without proper preparation. I’m not talking about perfection, but being prepared for the challenges we already know are coming. So, the question is: Are you truly ready?

Once your brand is out there, it’s out there—and there’s no second chance to make a first impression. Trust me, that first impression is the most crucial one. Why? Because your first supporters will be your friends and family, and you need to hold on to their love and encouragement. That support has to last.

Here are some common mistakes to avoid:

• Starting too quickly without enough thought or preparation.
• Failing to consult your close friends—those who will likely be your first customers.
• Choosing a team with little branding experience, instead of someone who can help expand your vision.
• Overlooking potential challenges and what could go wrong.
• Underestimating how much time these things actually take.

Surround yourself with talented people who understand your vision and can help you grow it. And always remember: ‘Design is the silent ambassador of your brand.’ – Paul Rand.”