Is it sexy?
The design is more than beauty; this is what I use when I describe good branding that is easier to understand and has everything I want to say in it.
This is the phrase I use, linked to the branding or the design I am doing. This is meant to be a bit provocative and harmless; the truth is in the meaning of the word when not linked to the obvious. Let me explain what I mean in this manner:
– something I really like,
– something I would love to have,
– something I would love to come back to,
– something that is everlasting,
– something that is impressive.
“Is it sexy?” is a feeling after you have done something great, and this is what good design feels like.
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