Everything beautiful is analog

November 7, 20231 Minutes

We can’t avoid digital; it is everywhere, and not all is bad, of course, but we are focused on it way too much, staring at our phones, for instance. Just think that everything beautiful that has ever happened to you was analog.

If we ignore the romantic aspect of that claim for a second (it is a beauty, isn’t it), trust me, holding a product is way better than holding a phone.  The whole process of creating a real product involves working with your hands and meeting different craftsmen (those awesome people), learning and understanding their craft, understanding limits, adapting, changing, and finally holding it in your hands, remembering how impossible it felt when you started to create one.

Even now, we are trying to get over the phone addiction and shift back to the reality we ran away from on the phone. Realizing that this claim holds more truth than I thought.



Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup


Deadlines


Design project deadlines create the framework that transforms creative chaos into finished work. Without them, projects remain trapped in endless revision cycles or never begin at all. Yet the most successful design project deadlines balance urgency with the reality that great creative work sometimes demands more time.

Read More

You Can’t Win in It All


Design client taste mismatch reveals a fundamental truth about creative work - not every client can recognize quality design. When instinct and sensitivity meet logic and checklists, the disconnect becomes painfully clear to those who understand craft.

Read More

Redesign


Brand redesign vs brand refresh represents one of the most challenging strategic decisions facing companies today. When existing brands struggle with adaptation, the choice between complete redesign or tactical refresh can determine long-term success.

Read More

In the corporate world, there’s this unspoken rule that enthusiasm should be hidden


Workplace enthusiasm in professional settings often gets suppressed by unspoken corporate rules. When great work deserves celebration, why do we default to neutral responses instead of genuine excitement?

Read More

Have you ever tipped a designer?


Artists & designers create value that often goes unrecognized in professional relationships. Unlike service workers who regularly receive tips for good work, artists & designers rarely experience such appreciation despite consistently delivering beyond expectations.

Read More

How to Be a Real Designer


Designer client relationship defines great design outcomes more than technical skills alone. Every meaningful project begins with trust between designer and client, creating space for authentic brand expression. When clients engage genuinely in the creative process, design transcends deliverables to become true brand embodiment.

Read More

Trends burn bright, but they burn fast.


Burn bright and fast perfectly captures the fatal flaw of trend-driven design. When brands chase what's fashionable, they burn bright and fast, looking fresh today but outdated tomorrow.

Read More

How to Rebrand Without Losing Your Audience


Rebrand without losing audience trust by focusing on evolution, not revolution. The most successful rebrands preserve what audiences value while strategically improving relevance and modernizing visual elements.

Read More



Copyright © 2004 ⸻ 2025. Visual Brain Gravity is a design studio in Ljubljana, Slovenia. Specializing in brand identity systems and structured visual design.. ⸻ contact us at hello@vbg.si.

46.0459986°N ,14.5086705°W
Good design is for good clients. Privacy policy


Ljubljana
--:--:--

London
--:--:--

New York
--:--:--

Tokyo
--:--:--



Privacy Preference Center