To all the misfits who jumped to freelancing
We’ve been broke. Burned out. Ghosted. Underpaid.
But we still say no to shitty jobs. We’d rather spend endless hours on a good one — a real one — that actually means something to us. Even when it’s hard. Especially when it’s hard. Because we love this shit — and we’re damn good at it.
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Do What You Don’t Know
If you know exactly what you’re doing, you’re not creating — you’re repeating. Experience can be a beautiful curse. After 25 years in this field, I’ve learned how easy it is to hide behind what you already know. You get faster, smoother, safer — and slowly, you stop being dangerous.
Dear Client
We need to talk — honestly, openly, and with respect.You’ve trusted us with your vision, and that means everything. But good design isn’t just about creating what’s asked — it’s about knowing when to pause, rethink, and realign. Sometimes that means saying no, stepping back, or choosing a different direction for the sake of something better.
In the corporate world, there’s this unspoken rule that enthusiasm should be hidden
When I do something well, I get genuinely excited. There’s a special kind of satisfaction when a project turns out better than expected — especially when you’ve poured in extra hours of testing and refinement, and you can finally hold the finished product in your hands.
What are you buying with a designer?
Every designer has a special superpower: a feeling. Our feeling about branding and visual direction and the only way to get it is through experience.
Black and white
The combination is so basic that I don't consider it a color. It is more of a structural element or a form.