To all the misfits who jumped to freelancing
We’ve been broke. Burned out. Ghosted. Underpaid.
But we still say no to shitty jobs. We’d rather spend endless hours on a good one — a real one — that actually means something to us. Even when it’s hard. Especially when it’s hard. Because we love this shit — and we’re damn good at it.
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What is a good design
I am sure we have all read a few definitions of good design; they all sound perfect and motivational, don't they? Some of them are really good.
How to Be a Real Designer
Every project begins with trust. Behind every brand we work with is a person — someone with vision, doubt, hope, and ambition. Design, for us, starts with listening. It’s not only about creating; it’s about understanding.
Responsibility
We must act responsibly towards the solutions we create. It does not matter what field you are working on. Every time we create a message, it creates an impact.
We always see ourselves a littl e better before we look in the mirror.
Fun fact that goes with singing in the shower and playing some air guitar. But lets transform that phrase into branding. When was the last time you looked with your brand in the mirror?
Everything beautiful is analog
We can't avoid digital; it is everywhere, and not all is bad, of course, but we are focused on it way too much, staring at our phones, for instance. Just think that everything beautiful that has ever happened to you was analog.
Black and white
The combination is so basic that I don't consider it a color. It is more of a structural element or a form.
What are you buying with a designer?
Every designer has a special superpower: a feeling. Our feeling about branding and visual direction and the only way to get it is through experience.
Dear Client
We need to talk — honestly, openly, and with respect.You’ve trusted us with your vision, and that means everything. But good design isn’t just about creating what’s asked — it’s about knowing when to pause, rethink, and realign. Sometimes that means saying no, stepping back, or choosing a different direction for the sake of something better.