Pitch
Want to invite us for a pitch? Why don’t you rather invite me for a coffee? See, it is supposed to be a love-love relationship, not love-hate to begin with.
It seems easiest for some clients to get ideas and not pay for them (or give small compensation for the trouble). But here is the thing: who can create something good without a serious discussion? It is like buying a lottery ticket. Meaning that a particular client will receive and select something where he is not even involved in the process.
Pitch is a bitch from the advertising world.
Even for advertising, this must be a bad start (even if they are used to it), but in the design world, the lottery aspect will stick with you for years to come. Are you sure this is a good way to do something new?
Let’s rather have a coffee or two. We will discuss the project, and we will get excited. It can become a great love story.
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Good design is for good clients
We have had this signature for a long time. And it is still valid. Perhaps the only thing that changed is that we can change the client's term to friends.
Side projects
Our work is not easy. You need to stay excited all the time, and that is impossible. You need to find something that drives you—things that blow out some steam.
Are we artists or designers?
One of the longest debates out there. Are designers artists? Well, no, we are not. Let me explain from a different perspective why not.
I take it personally
Sometimes I get involved in a branding project where I accidentally bump into people who think halfway there is a good start.
In the corporate world, there’s this unspoken rule that enthusiasm should be hidden
When I do something well, I get genuinely excited. There’s a special kind of satisfaction when a project turns out better than expected — especially when you’ve poured in extra hours of testing and refinement, and you can finally hold the finished product in your hands.
The Importance of Emotional Intelligence
All too soon, most technical skills will be automated or heavily replaced by AI. We already use it daily, and it is rapidly integrating into nearly every aspect of our lives.