Excited?
Client excitement is the ultimate indicator of project success and creative fulfillment. When both designer and client share genuine enthusiasm for the work, the branding process transforms from routine service delivery into collaborative storytelling that produces exceptional results.
If you are the only one who is excited, you are probably working for the damn wrong people!
I admit. In the past ten years, the whole nature of my work has changed from an agency design studio to a branding design studio. It was not easy. Shifting the perspective changed the nature of my work and the process behind it, but I feel this is where I can help the most. Helping smaller clients build their brands with strong visual language is something I love to explore. My role as a design director for agile new brands (still avoiding startups) is living proof of how important it is to kick off a brand with a strong visual language.
They have a story, they are excited, they are thankful, they are hard-working individuals, they care, they work more than I do, and they have a future. They get me excited to the point where I don’t sleep.
It is a roller coaster, but that’s what I am here for. Because of that, it helps to follow some simple rules in the studio. They work and it took me years to master them 😉
Never kill a client.
Never get drunk with a client.
Take everything personally.
Get shit done.
Get excited.
Why Client Excitement Matters in Branding Projects
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