Excited?
If you are the only one who is excited, you are probably working for the damn wrong people!
I admit. In the past ten years, the whole nature of my work has changed from an agency design studio to a branding design studio. It was not easy. Shifting the perspective changed the nature of my work and the process behind it, but I feel this is where I can help the most. Helping smaller clients build their brands with strong visual language is something I love to explore. My role as a design director for agile new brands (still avoiding startups) is living proof of how important it is to kick off a brand with a strong visual language.
They have a story, they are excited, they are thankful, they are hard-working individuals, they care, they work more than I do, and they have a future. They get me excited to the point where I don’t sleep.
It is a roller coaster, but that’s what I am here for. Because of that, it helps to follow some simple rules in the studio. They work and it took me years to master them 😉
Never kill a client.
Never get drunk with a client.
Take everything personally.
Get shit done.
Get excited.
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