Want to invite me for a pitch? Why don't you rather invite me for a coffee? See, it is supposed to be a love-love relationship, not love-hate to begin with.

If you know exactly what you’re doing, you’re not creating — you’re repeating. Experience can be a beautiful curse. After 25 years in this field, I’ve learned how easy it is to hide behind what you already know. You get faster, smoother, safer — and slowly, you stop being dangerous.

Yes, of course, you should seek it, but we should also focus on everything that helps us become better..

I am sure we have all read a few definitions of good design; they all sound perfect and motivational, don't they? Some of them are really good.

For some, it's funny; for others, we have to live with it. My last name is special and has a nice translation to sack.

Did you ever consider that design ethics and brand sustainability are the same things?

I love getting paid on the same day as I send the invoice.

Love your process above all. Embrace the path you have to walk; listen to the craftspeople you meet along the way; and make the changes to improve the solution.