Podcast Zakulisje
Gost nedeljskega Nočnega obiska bo Gregor Žakelj, eden najbolj uspešnih in največkrat, tudi mednarodno nagrajenih oblikovalcev v Sloveniji.

Povabljen sem bil v zanimv podcast Zakulisje. Pogovarjali smo se o pomenu blagovne znamke, kako in kdaj začeti razmišljati o njej.
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Are we artists or designers?
Artists & designers serve fundamentally different purposes in creative work. While performers operate without constraints, designers function as craftsmen who solve specific problems within defined parameters. This distinction shapes how design studios approach client challenges versus artistic expression.
The highest award for a designer: finished work, payment, and client bragging
Designer success metrics often focus on prestigious awards, but the most meaningful achievements are surprisingly practical. Designer success metrics that truly matter include project completion, fair compensation, and client satisfaction that leads to genuine recommendations.
What is the one positive impact the brand wants to have
Most brands begin with what they want to say. Better brands begin with what they want to change. So the question is not what visitors see, click, or remember. It’s what shifts—subtly but permanently—after they leave.
WRWD Concept: Write, Read, Walk, and Draw Daily
WRWD daily creative habits offer designers a framework for consistent growth through four essential activities. This approach to building creative discipline emerged from our studio's experience managing complex projects while maintaining artistic development. WRWD daily creative habits create structure without overwhelming already busy design professionals.
Side projects
Designer side projects serve as essential creative fuel when client work becomes draining. These personal experiments allow designers to explore unused ideas and regain excitement for their craft, regardless of commercial potential.
AI-Generated content should be in the public domain
AI generated content public domain debates shape how designers approach copyright in our field. As a design studio Ljubljana that embraces new technology, Visual Brain Gravity explores why ai generated content public domain policies could benefit the creative community and establish fair use standards for all.
The Currency of Respect
Respect is the ultimate currency in creative work, revealed most clearly through how clients handle payment schedules. When designers experience prompt payment, they're witnessing the highest form of professional respect—acknowledgment that creative effort deserves immediate compensation.