The Worst Kind of Project
What’s the worst thing that can happen to a designer? A project that’s designed — but never realized.
You invest everything: your expertise, your time, your focus. Not just the hours spent working, but the ones spent thinking — shaping, refining, imagining. You build expectations, both your own and your client’s. And then, for one reason or another, the project never sees the light of day. It isn’t launched, published, or produced. Something happens — and the reasons no longer matter. What remains is pure frustration.
Sometimes it’s our fault. Most of the time, it isn’t. The work exists — the concept is strong, the vision clear, the potential undeniable. Yet it remains on a desk or buried in a folder — a prototype, a draft, or worse, nothing at all.
Perhaps that’s why I’ve learned to avoid pitches whenever possible. They often drain creative energy before a project even begins. In advertising, they might be a necessary evil. But in design, tere is no palce for them.
Please — don’t do this to designers. Respect their work.
Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup
Are we artists or designers?
One of the longest debates out there. Are designers artists? Well, no, we are not. Let me explain from a different perspective why not.
12 Proverbs
Funny how old wisdom always rings true. Proverbs are sacred; just think how long it took them to be still valid. Even if we choose to violate them, we painfully feel their meaning on our skin.
The Importance of Emotional Intelligence
All too soon, most technical skills will be automated or heavily replaced by AI. We already use it daily, and it is rapidly integrating into nearly every aspect of our lives.
AI-Generated content should be in the public domain
There is no stopping the Ai; questions about the ownership and copyright of AI-generated content are something we all talk about. I support the argument that such content should belong to the public domain and it cannot be copyright restrictions.
The B.R.A.I.N. Model
Every design studio has its own creative process. Our design process follows a cognitive, human-centered approach to problem-solving, aligning with our natural processes of understanding, creating, and refining.