What is a good design?
I am sure we have all read a few definitions of good design; they all sound perfect and motivational, don’t they? Some of them are really good. But I wanted something practical, something that was easy to explain. And that is why I came up with some basic rules (not definitions) to make sure I was on the right path.
Adaptive.
Not only to the different media where the adaptation and resizing must work but also to how they can evolve and adapt along the path.
Different.
With all these messages around us, no one wants to be similar to another (we see around 4–10,000 advertising messages per day if you live in a big city and rarely remember any). It is not necessary to discover something “new”; sometimes it is good enough that the message is recognized and is different from the competition.
Focused.
Consistency is the key. A brand is not just a logo; it has defined elements that they must stay focused on. Using a logo as the only recognizable element will not get you far.
Aesthetic.
We are humans after all. It does not matter what the given aesthetic is, but it must be loved by your target group.
We can describe design by its parts—color, shape, form, typography—everything visual, or by the end result—a poster, a book, a website, a business card. But in fact the design is craft with emotions.
Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup
Every Comment Can Be Positive – How to Give Constructive Feedback to Designers
Critique doesn’t have to sting. When it’s given with care and intention, every comment—no matter how critical—can be constructive and a chance to make something great—even greater.
In the corporate world, there’s this unspoken rule that enthusiasm should be hidden
When I do something well, I get genuinely excited. There’s a special kind of satisfaction when a project turns out better than expected — especially when you’ve poured in extra hours of testing and refinement, and you can finally hold the finished product in your hands.
How to Create Logos That Last
A logo is built to endure. It must move seamlessly across old media, new platforms, and whatever comes next. As simple as that.
How to Be a Real Designer
Every project begins with trust. Behind every brand we work with is a person — someone with vision, doubt, hope, and ambition. Design, for us, starts with listening. It’s not only about creating; it’s about understanding.
The highest award for a designer: finished work, payment, and client bragging
The highest award for a designer: finished work, payment, and client bragging