All too soon, most technical skills will be automated or heavily replaced by AI. We already use it daily, and it is rapidly integrating into nearly every aspect of our lives.

The combination is so basic that I don't consider it a color. It is more of a structural element or a form.

Every design studio has its own creative process. Our design process follows a cognitive, human-centered approach to problem-solving, aligning with our natural processes of understanding, creating, and refining.

Both love and design require deep engagement, intuition, and personal experience to be fully understood.In other words you need to experience it in order to understand it

We’ve been broke. Burned out. Ghosted. Underpaid. But we still say no to shitty jobs. We’d rather spend endless hours on a good one — a real one — that actually means something to us. Even when it’s hard. Especially when it’s hard. Because we love this shit — and we’re damn good at it.

Redesigning is one of the hardest design jobs you can think of. Incorporating the legacy of the existing brand is a demanding job where only years of experience can help you solve it.

If you know exactly what you’re doing, you’re not creating — you’re repeating. Experience can be a beautiful curse. After 25 years in this field, I’ve learned how easy it is to hide behind what you already know. You get faster, smoother, safer — and slowly, you stop being dangerous.

Isn't it funny when you scroll to the end of the internet, go through all your old books, open a few old files, do walks around the city, around your favorite wood trail, and even go to the bookstore a few times to get that little inspiration that would help you do a project?