How do you modernize a 50-year-old pet store chain without erasing five decades of family trust?

Zoocity pet store branding required balancing 50 years of family heritage with contemporary appeal for modern pet owners. We transformed the established chain’s identity while preserving the trusted legacy that built their reputation since 1974.

Client: Zoocity

The brief

Zoocity launched when pets lived in backyards, not bedrooms. After five decades of steady growth, the brand needed to connect with modern pet parents while preserving the family values that built customer loyalty across generations.

The design

We built a wordmark that literally centers pets in the conversation. The custom lettering balances approachable warmth with retail credibility, while bold colors cut through the noise of contemporary pet retail.

Outcome

The rebrand positions Zoocity as both heritage expert and modern pet specialist. Fifty years of trust now speaks the language of today’s pet-loving families.

Brand identity · Logo design · Typography · Packaging · Signage · Marketing materials

Fifty years of pet care cannot be thrown away for the sake of looking new.

The Why behind Zoocity was preservation, not revolution. The Varda family built five decades of trust in Ljubljana — our job was to make that legacy speak to pet owners who shop differently now. The What became a complete rebrand that keeps the family story front and center while fixing the visual problems that made the brand feel stuck in 1974. The How: we kept the name, kept the family connection, but rebuilt everything else. New typography that works on phones. Colors that photograph well for social media. A logo that scales down without disappearing. The Values stayed exactly where they were — family care, local knowledge, genuine expertise with animals.

The Design works because it does not try to be what Zoocity is not. This is not a startup disrupting pet care. This is a family business that knows what it is doing, now dressed for 2024. The Story we built around the rebrand is simple: same family, same care, better tools. The brand feels contemporary because the design is contemporary, not because we invented a new personality for a fifty-year-old business.