How do you visualize the degradation of truth in the age of AI?

Visual identity design Ljubljana projects rarely tackle truth degradation as directly as our Codeplain AI identity. We developed this visual identity design Ljubljana faculty project to examine how artificial intelligence transforms legal certainty through systematic typographic destruction.

Client: Faculty of Law, University of Ljubljana

The brief

A lecture series on generative AI’s legal challenges needed an identity capturing the technology’s double-edged nature. We had to reflect both AI’s power and its potential to distort reality while maintaining academic credibility and visual impact.

The typography

We chose Redaction, a bitmap font inspired by degraded legal documents — faxed, photocopied, and reproduced until barely legible. We systematically degraded the letterforms further, creating hierarchy through destruction rather than construction, with each letter losing pixels like truth loses clarity.

Outcome

The identity sparked conversations before the lectures began. Faculty and attendees immediately grasped the visual metaphor of AI as both creator and destroyer of clarity.

Visual identity · Posters · Digital materials · Lecture series branding