How do you capture a nation’s heart for the World Cup stage?
Nike jersey design brought Slovenia’s national identity to football’s biggest stage. Visual Brain Gravity created the iconic Triglav heart symbol that beat inside every official jersey, connecting fans worldwide to their team through Nike jersey design excellence.
Client: Nike
The brief.
Nike invited designers worldwide to create graphics for their countries’ World Cup jerseys. Slovenia needed a symbol that would beat inside every jersey. The heart needed to show on the biggest football stage.
The symbol.
We designed the Triglav mountain as Slovenia’s beating heart. The iconic three peaks became a bold graphic symbol. Nike printed our claim “Srce bije za Slovenijo” inside every official jersey.
Outcome.
Slovenia’s national team wore our symbol to the World Cup. The Triglav heart connected every fan to their team on football’s biggest stage.
Scope: Symbol design · Jersey graphics · Sneaker graphics · National campaign
