How do you make cultural subscriptions feel as exciting as the performances themselves?

Cultural campaign design pushed our typography experiments into bold new territory for LGL’s subscription program. We transformed traditional cultural marketing with experimental lettering that breaks conventional rules while maintaining readability.

Client: LGL

The experiment.

Cultural subscriptions needed fresh energy. We used this project to push our typography experiments into new territory. The challenge was making “Kul abonma” feel immediate and alive.

The typography.

Bold, experimental lettering became the star. Each character breaks traditional rules while staying readable. The type system works across all formats — from large citylights to small flyers.

Outcome.

A subscription campaign that looks nothing like typical cultural marketing. LGL got promotional materials that match the boldness of their programming.

Visual identity · Citylights · Posters · Flyers · Promotional materials