How do you make a cultural subscription program feel like a fresh storm of creativity?

Cultural identity design Ljubljana requires understanding post-pandemic audience hunger for live experiences. We developed a storm-based visual system for KUL Abonma 2023, where cultural identity design becomes the organizing principle that builds anticipation across multiple venues and performances.

Client: KUL Abonma

The brief

KUL Abonma needed visual identity for their 2023 season that would capture the energy of returning to live cultural events. Post-pandemic cultural hunger required visceral reasons to return to live experiences across multiple venues.

The visual storm

We created a dynamic system built around swirling, energetic forms that suggest movement and cultural abundance. Bold typography cuts through colorful, storm-like graphics deployed not as decoration but as organizing principle—atmospheric pressure that builds anticipation for each venue, each performance, each season moment.

Outcome

The campaign successfully positioned KUL Abonma as an exciting cultural gateway for Ljubljana residents. The storm metaphor resonated with audiences eager to dive back into live cultural experiences.

Visual identity · Campaign materials · Street advertising · Digital assets · Print collateral