When does a designer find time to design for himself?

Personal brand design for Visual Brain Gravity’s founder required balancing creative expression with professional credibility. When studio founder Gregor Žakelj needed his own visual identity, the challenge was creating something both personal and business-appropriate for personal brand design.

Client: Gregor Žakelj

The brief.

After years of building Visual Brain Gravity’s reputation, Gregor needed his own visual identity. The challenge was creating something personal yet professional. A mark that reflected both the designer and the studio founder.

The identity.

Clean typography paired with a distinctive geometric symbol. The mark works across business applications while maintaining personal character. Monochrome palette ensures timeless appeal and professional flexibility.

Outcome.

A personal brand that balances creative expression with business credibility. Gregor now has an identity that represents both his individual work and leadership role.

Personal identity · Business cards · Stationery · Digital applications

ggg
gregor_zakelj_uc
g
GOOD DESIGN IS FOR GOOD CLIENTS.

SEE SEOME MORE PROJECTS


OR READ OUR MONOLOGUES


To all the misfits who jumped to freelancing

Freelance designer struggles define the creative journey more than any success story. Behind every independent designer lies a path marked by financial uncertainty, demanding clients, and the…

Read More

The Worst Kind of Project

Unrealized design projects represent every designer's worst nightmare. When months of creative investment disappear into abandoned folders, the frustration cuts deep. These unrealized design projects…

Read More

Do What You Don’t Know

Creative risk taking in design is what separates true creators from skilled repeaters. Experience teaches us efficiency, but creative risk taking in design demands we abandon what we know and venture…

Read More

Side projects

Designer side projects serve as essential creative fuel when client work becomes draining. These personal experiments allow designers to explore unused ideas and regain excitement for their craft,…

Read More


Copyright © 2004 ⸻ 2026. Visual Brain Gravity is a design studio in Ljubljana, Slovenia. Specializing in brand identity systems and structured visual design.. ⸻ contact us at hello@vbg.si.

46.0459986°N ,14.5086705°W
Good design is for good clients. Privacy policy


Ljubljana
--:--:--

London
--:--:--

New York
--:--:--

Tokyo
--:--:--



Privacy Preference Center