Side projects

November 3, 20231 Minutes

Our work is not easy. You need to stay excited all the time, and that is impossible. You need to find something that drives you—things that blow out some steam.

Side projects often play an important role in learning and growing my design skills; they allow me to explore new ideas or play around with old, unused ones.

Even when the times are not so great, you can’t be at your best all the time. You can’t start embracing that. We all have ups and downs; we all feel productive one day and coffee addict the next. Creativity is strange, and it is impossible to know when the idea will hit you.

Side projects make me happy and excited, even when I am completely stuck. I can easily shift to a side project and get my energy back.

It does not matter if you are working on new ideas or recycling some old ones that got stuck, just to prove you can do them. So go over your old notebook (yes, you need to have one) and start producing something. It is not important if something will grow out of it. Important is to finish it and ignore the money aspect.



Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup


Both love and design require deep engagement


Design requires experience to be truly understood, not just theoretical knowledge. Both design and meaningful relationships demand deep engagement, intuition, and personal interaction to reveal their full impact.

Read More

A healthy brand


Sustainable brand design faces a critical challenge as greenwashing transforms meaningful environmental commitment into empty marketing buzzwords. True sustainable branding demands authentic local production strategies rather than recyclable plastic promises that fool consumers into believing harmful practices are acceptable.

Read More

The Gap


Midva represents the critical middle layer that's vanishing from design studios across Slovenia and beyond. The gap between junior and senior designers has become a chasm, leaving no space for proper mentorship and craft development. This midva phenomenon threatens the very foundation of how design knowledge transfers between generations.

Read More

What are you buying with a designer?


Designer intuition experience forms the core of what clients truly purchase from creative professionals. This intangible superpower develops through years of visual decision-making, combining instinct with ethical standards to guide brands toward their potential.

Read More

Every Comment Can Be Positive – How to Give Constructive Feedback to Designers


Artists & designers thrive on feedback, but the delivery makes all the difference. While artists & designers pour creativity and emotion into their work, not all feedback serves their growth. The key lies in transforming critique into constructive guidance that empowers rather than discourages.

Read More

How to Be a Real Designer


Designer client relationship defines great design outcomes more than technical skills alone. Every meaningful project begins with trust between designer and client, creating space for authentic brand expression. When clients engage genuinely in the creative process, design transcends deliverables to become true brand embodiment.

Read More

In the corporate world, there’s this unspoken rule that enthusiasm should be hidden


Workplace enthusiasm in professional settings often gets suppressed by unspoken corporate rules. When great work deserves celebration, why do we default to neutral responses instead of genuine excitement?

Read More

The Worst Kind of Project


Unrealized design projects represent every designer's worst nightmare. When months of creative investment disappear into abandoned folders, the frustration cuts deep. These unrealized design projects teach us hard lessons about protecting our creative process.

Read More



Copyright © 2004 ⸻ 2025. Visual Brain Gravity is a design studio in Ljubljana, Slovenia. Specializing in brand identity systems and structured visual design.. ⸻ contact us at hello@vbg.si.

46.0459986°N ,14.5086705°W
Good design is for good clients. Privacy policy


Ljubljana
--:--:--

London
--:--:--

New York
--:--:--

Tokyo
--:--:--



Privacy Preference Center