The Gap
Midva represents the critical middle layer that’s vanishing from design studios across Slovenia and beyond. The gap between junior and senior designers has become a chasm, leaving no space for proper mentorship and craft development. This midva phenomenon threatens the very foundation of how design knowledge transfers between generations.
It has happened. There are no more mid-level designers. Only struggling juniors and a few seniors remain—nothing in between.
No place to learn anymore. New titles keep popping up—product designer, UX designer, design strategist. Fancy names. Empty promises. They don’t hide the problem; they highlight it. The truth? The designers who truly know their craft—those who survived decades of media evolution, from print to web, packaging to branding, identities to campaigns—are vanishing.
These are the people who spot problems before they exist. Who connect the dots nobody else sees. Those who solve issues before they explode…
The gap isn’t coming. It’s here.
Why Midva Matters for Design Evolution
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