Lecture Barcelona ADC*E
I was selected by the Art Directors Club of Europe, among 10 celebrated creatives of Europe, to give a lecture at Europe’s 1st European Creativity Festival in Barcelona.



Although I love to lecture, It is still scary to stand in front of a huge crowd this time at beautiful Desiny Barcelona, trying to deliver your personal story to the audience.
I decided to talk about my inner fear. I talked about how fear gives me boundaries, and boundaries are the essence of my creativity. How to use fear to build a solution that is different, adaptive, and focused How to be bold, how to win, and how not to fail
One of the reasons I lecture is because of fear. And no, not to face fear; I learned to recognize and embrace it…
Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup
Good design is for good clients
Good design clients are essential partners in creating successful outcomes. At Visual Brain Gravity in Ljubljana, we've learned that the best projects emerge when good design clients become genuine friends who share mutual trust and understanding.
How to use AI without losing your soul
AI becomes dangerous the moment it becomes your first step instead of your second. If you start with AI, you skip your brain—the one trained to think, struggle, and solve. And that’s the part that actually makes something yours. Because AI is trained on everything, it drifts toward the average. Feed it noise, and it gives you polished bullshit back.
A healthy brand
Sustainable brand design faces a critical challenge as greenwashing transforms meaningful environmental commitment into empty marketing buzzwords. True sustainable branding demands authentic local production strategies rather than recyclable plastic promises that fool consumers into believing harmful practices are acceptable.
You Can’t Win in It All
Design client taste mismatch reveals a fundamental truth about creative work - not every client can recognize quality design. When instinct and sensitivity meet logic and checklists, the disconnect becomes painfully clear to those who understand craft.
The Worst Kind of Project
Unrealized design projects represent every designer's worst nightmare. When months of creative investment disappear into abandoned folders, the frustration cuts deep. These unrealized design projects teach us hard lessons about protecting our creative process.
Discipline vs. Talent in Design
Discipline vs talent in design sparks debate in every creative studio. Most designers chase talent, believing natural gifts guarantee success. Yet discipline vs talent shows that consistency trumps brilliance in professional design work.
Every Comment Can Be Positive – How to Give Constructive Feedback to Designers
Artists & designers thrive on feedback, but the delivery makes all the difference. While artists & designers pour creativity and emotion into their work, not all feedback serves their growth. The key lies in transforming critique into constructive guidance that empowers rather than discourages.
When was the last time you went on a date?
Design kills mood faster than any other business element when execution misses the mark. Even with flawless marketing, strategy, and branding, poor design kills mood and destroys the entire experience.