Branding agency vs logo designer — the confusion is real, and it costs clients money. Most briefs we receive conflate the two, assuming a mark is a brand. It isn't. A branding agency vs logo designer comparison isn't about prestige; it's about scope, process, and what problem you're actually trying to solve.

Design process methodology, as we practice it, is not a straight line from brief to delivery. It loops — deliberately, productively, sometimes uncomfortably. That looping is where the real work happens, and understanding our design process methodology is the clearest way to know whether we're the right studio for what you're building.

AI killed lorem ipsum quietly, somewhere between the first GPT prompt and the moment clients started sending actual copy on day one. We noticed it not as a loss but as a correction — design built around real words is harder, more honest, and significantly better. That's the shift AI killed lorem ipsum protecting us from confronting for decades.

Discipline vs talent in design is a question we stopped debating around our tenth year of practice. Not because talent is irrelevant — it isn't — but because discipline is the only thing that shows up on deadline, survives a difficult client, and compounds across twenty years of work. We've built 81 logos and earned over 80 awards on that premise, and the evidence keeps arriving.

Dear client design isn't a letter we wrote lightly. We've been doing this since 2004 — 128 projects, 80+ awards, and more than a few relationships that taught us exactly where the work breaks down. Dear client design starts with a conversation most studios avoid having out loud.

Rebranding without losing your audience is less about design decisions and more about sequencing them. Every rebrand we've led starts with the same question: what does your audience actually recognise you by — and is that the thing you're planning to change? Getting that wrong is how you rebrand without losing your audience on paper, but quietly lose them anyway.

Vanishing middle designers are the most interesting people in any studio — and the first ones the industry stops talking about. The gap between junior promise and senior authority isn't new, but it's getting harder to cross, and we've been watching it happen up close for twenty years. What follows is what that looks like from where we sit.

Žakelj priimek ni le podpis — je surovina. Ko nosi ime tisti, ki oblikuje, se vprašanje avtorstva zaplete na zanimiv način. Ta projekt smo naredili, ker smo morali: ker je priimek Žakelj dovolj bogat, da postane samostojna oblikovalska izjava.