Sometimes we all need a little push
To start something is always hard. Whether you have experience or if this is something new, it takes a lot of effort, strength, courage, and money.
There’s no way of knowing how long the path to success will take, but we all understand one thing—failure is not an option. However, before jumping into something new, there are a few things you should seriously consider. Some people believe that any start is a good start, as long as you begin. But this mindset often means diving into the unknown without proper preparation. I’m not talking about perfection, but being prepared for the challenges we already know are coming. So, the question is: Are you truly ready?
Once your brand is out there, it’s out there—and there’s no second chance to make a first impression. Trust me, that first impression is the most crucial one. Why? Because your first supporters will be your friends and family, and you need to hold on to their love and encouragement. That support has to last.
Here are some common mistakes to avoid:
- Starting too quickly without enough thought or preparation.
- Failing to consult your close friends—those who will likely be your first customers.
- Choosing a team with little branding experience, instead of someone who can help expand your vision.
- Overlooking potential challenges and what could go wrong.
- Underestimating how much time these things actually take.
Surround yourself with talented people who understand your vision and can help you grow it. And always remember: ‘Design is the silent ambassador of your brand.’ – Paul Rand.”
Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup
I’ve seen inspiration exploding to space
Isn't it funny when you scroll to the end of the internet, go through all your old books, open a few old files, do walks around the city, around your favorite wood trail, and even go to the bookstore a few times to get that little inspiration that would help you do a project?
A healthy brand
By now, sustainability has become an annoying buzzword, and even big brands have started to abuse it in their advertising. Nothing new—advertising and corporate communication will always pick up buzzwords for their claims - just remember eco back in 2005.
Self-Doubt in the Design Process – It Means You’re Halfway There
In the creative world, self-doubt is not a sign of failure—it’s proof that you’re making progress. Every designer, whether novice or expert, experiences moments of uncertainty. It happens when you question your choices, wonder if your ideas are good enough, or feel stuck between iterations. But this isn’t a setback—it’s a crucial part of the design process.
How to Be a Real Designer
Every project begins with trust. Behind every brand we work with is a person — someone with vision, doubt, hope, and ambition. Design, for us, starts with listening. It’s not only about creating; it’s about understanding.
Every Comment Can Be Positive – How to Give Constructive Feedback to Designers
Critique doesn’t have to sting. When it’s given with care and intention, every comment—no matter how critical—can be constructive and a chance to make something great—even greater.
Dear Client
We need to talk — honestly, openly, and with respect.You’ve trusted us with your vision, and that means everything. But good design isn’t just about creating what’s asked — it’s about knowing when to pause, rethink, and realign. Sometimes that means saying no, stepping back, or choosing a different direction for the sake of something better.