How do you create a record label identity that makes listeners feel “extremely you”?

Music label branding Ljubljana requires translating sound into visual language that serves therapeutic purpose. Our approach for 1605 created an industrial typography system that makes electronic music therapy visually tangible, earning Red Dot recognition for music label branding execution.

Client: 1605

The brief.

1605’s “collective vibe” philosophy centered on electronic music as healing rather than escapism. We needed visual language that would support vulnerable human moments while reflecting the mechanical precision of the genre.

The system.

We built the identity around raw numerical power and industrial typography that mirrors electronic music’s systematic construction. The letterforms feel machined rather than crafted — appropriate for a genre born from technology, providing foundation without overwhelming the music itself.

Outcome.

1605 now operates with visual language that matches their therapeutic mission, helping listeners connect with the deeper experience they seek.

Brand identity · Logo design · Typography · Visual system · Label materials

Industrial typography that makes electronic music therapy visually tangible.

The Why behind 1605 came from their rejection of electronic music as escapism — they position it as healing, requiring visual language that could support vulnerable human moments without sacrificing the genre’s mechanical precision. The What we delivered was an identity system built around raw numerical power and industrial letterforms that feel machined rather than drawn. The How mirrors electronic music’s systematic construction: typography that operates like the music itself, where each element serves both aesthetic and therapeutic function. The Values center on making the invisible process of sound therapy visible through design that acknowledges both human fragility and electronic precision.

The Design system works because the industrial typography doesn’t beautify the therapeutic process — it makes it concrete. The letterforms carry the weight of the music’s healing purpose without romanticizing it. This approach earned Red Dot recognition because the visual language translates 1605’s “collective vibe” philosophy into something you can see and touch. The Story is about making listeners feel “extremely you” through design that refuses to hide behind softness when dealing with healing — instead, it finds strength in the industrial framework that electronic music provides.