How do you make a fresh mint brand stand out in the crowded confectionery market?
Mint brand identity projects demand fresh thinking to cut through crowded confectionery markets. Visual Brain Gravity created a distinctive mint brand identity for Papermint that positions the confectionery as the modern choice with clean typography and playful aesthetics.
Client: Papermint
The brief.
A new mint brand needed to cut through the noise of established players. The challenge was creating something that felt both premium and approachable. Fresh thinking for a fresh product.
The identity.
Clean typography meets playful mint green. The wordmark balances elegance with accessibility. Simple packaging design lets the product speak for itself while maintaining shelf presence.
Outcome.
A distinctive brand identity that positions Papermint as the modern choice in mint confectionery.
Brand identity · Logo design · Packaging design · Visual system
