How do you turn a photographer’s initials into her most powerful branding tool?

Photographer brand identity projects demand deep understanding of artistic vision. For Ursa Culiberg, we created a photographer brand identity that transforms her initials UC into a powerful eye-shaped mark speaking her visual language.

Client: Ursa Culiberg

The mark.

Ursa Culiberg needed an identity that matched her keen photographic eye. Her initials UC form a perfect eye shape in Slovenian dialect. The challenge was making this visual wordplay work across all brand touchpoints.

The craft.

We hand-lettered the UC eye mark to feel personal and artistic. Handmade letterpress business cards emphasized the special, tactile feeling she creates in her work. Every piece had to feel as considered as her photography.

Outcome.

A memorable mark that clients instantly connect with her artistic vision. The letterpress cards become conversation starters that reinforce her attention to craft and detail.

Brand identity · Logo design · Business cards · Letterpress production