Ethics
Did you ever consider that design ethics and brand sustainability are the same things?
Ask yourself how our work affects the future.
We must always act responsibly towards the client and the end users. It’s not hard to do something that gets immediate attention. But it is necessary to think about the long-term effects of it. I constantly ask myself whether what I am doing is ethical and how it will affect the economy (local production if possible), the environment (nature-friendly products), and society (the users).
Economy, environment, society – this is sustainability; this is the ethics of those who design brands, strategies, advertising, etc. Our professional or personal beliefs must be the same; it does not matter who you work for (for example, if you avoid plastic, you should not propose it to the client).
Currently, everything is designed (good and bad), which means we have the power to change and act, which has the potential to have a great impact on the world we live in. We can use our skills to create products that are socially responsible and ethical. Whether you work in fashion, industrial, graphic, or any other type of design, you have a responsibility to do something.
Rethink a few times how your design and/or production will impact those three pillars. And do look outside from time to time; these extreme weather changes are our fault.
Don’t miss the next essay. Signup for our newsletter
⸻ Newsletter signup
I’ve seen inspiration exploding to space
Creative inspiration process defies all attempts at control or scheduling. After two decades running Visual Brain Gravity in Ljubljana, I've learned that breakthrough moments arrive precisely when you stop chasing them. The creative inspiration process demands patience, endless walks, and acceptance of sleepless nights filled with spinning ideas.
WRWD Concept: Write, Read, Walk, and Draw Daily
WRWD daily creative habits offer designers a framework for consistent growth through four essential activities. This approach to building creative discipline emerged from our studio's experience managing complex projects while maintaining artistic development. WRWD daily creative habits create structure without overwhelming already busy design professionals.
Ai killed the lorem ipsum
AI generated content design has fundamentally shifted how we approach dummy text in layouts. The rise of algorithm-created content forces designers to reconsider whether ai generated content design represents creative evolution or the end of originality in our field.
I take it personally
Personal investment branding process separates exceptional brands from mediocre ones. When designers and studios commit emotionally to every detail, they create work that transcends typical client expectations. This personal investment branding process challenges the conventional wisdom of keeping business impersonal.
Why Branding and Web Design Must Be Aligned
Branding web design alignment determines whether your digital presence builds trust or creates confusion. When brand strategy and web design work together, they deliver consistent experiences that reinforce your message at every touchpoint.
To all the misfits who jumped to freelancing
Freelance designer struggles define the creative journey more than any success story. Behind every independent designer lies a path marked by financial uncertainty, demanding clients, and the constant choice between compromise and conviction. These struggles shape not just careers, but the entire creative industry.
Everything beautiful is analog
Analog design philosophy argues that our most meaningful creative experiences exist beyond digital screens. In an era where designers spend countless hours staring at monitors, the tactile process of creating physical products offers something irreplaceable. This philosophy suggests that true design mastery comes through hands-on collaboration with craftsmen and materials.