How do you honor 150 years of Croatian furniture craftsmanship while preparing for the next century?

Furniture brand identity design for Tvin required honoring 150 years of Croatian craftsmanship while preparing for the next century. Visual Brain Gravity created a timeless circle mark representing tree rings and sustainable forestry cycles for this furniture brand identity project.

Client: Tvin

The legacy.

Tvin is Croatia’s largest furniture manufacturer with over 150 years of heritage. They maintain a special relationship with their forests, where some of the world’s finest Slavonian oak grows. The challenge was modernizing this deep-rooted legacy without losing its authentic connection to the land.

The circle.

A simple circle became the timeless solution—representing tree rings, continuity, and endless cycles of growth. The mark ties directly to their story of planting new trees while harvesting mature ones. Clean, minimal, built to last another 150 years.

Outcome.

Tvin now has an identity that honors its past while speaking to future generations. The brand reflects their commitment to sustainable forestry and exceptional craftsmanship.

Brand identity · Logo design · Visual system · Brand guidelines