How do you make a shopping center’s 20th anniversary feel fresh and exciting?
Anniversary campaign design transformed Citycenter Celje’s 20th milestone into an unforgettable nationwide celebration. Our strategic anniversary campaign design approach combined bold visual identity with an interactive 400,000-ball pool installation that generated buzz throughout Slovenia.
Client: Citycenter Celje
The concept.
Twenty years deserved more than corporate nostalgia. We needed something that would make visitors stop, play, and celebrate. A massive 400,000-ball pool became the centerpiece—turning the entire shopping center into a playground.
The visual system.
Colorful balls translated into dynamic compositions across all materials. Bold typography mixed with playful geometry. The palette mirrored the physical installation—bright, energetic, impossible to ignore.
Outcome.
The campaign generated buzz throughout Slovenia and hosted over 500 giveaways. Two decades of shopping became two decades of community celebration.
Campaign identity · Environmental graphics · Digital materials · Event branding· TV ad · social media · animation
